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DirecTV customers may lose The Weather Channel Tuesday

Posted by Lara Salahi  January 13, 2014 01:32 PM

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Thousands of DirecTV customers in Massachusetts may lose The Weather Channel after midnight tonight if a programming agreement with the carrier service is not reached.

"For DirecTV to take us off their lineup would be deeply irresponsible to its customers who not only count on The Weather Channel on a day-to-day basis, but depend on us before, during and after severe weather events," David Kenny, chairman and CEO of The Weather Company said in a public statement.

68,000 households in Massachusetts use DirecTV, according to the latest Nielsen estimate. The Weather Channel launched a nationwide campaign Monday urging its viewers to contact their state representatives, citing its potential drop as a "public safety issue," according to the station's press release.

DirectTV said in a public statement that negotiations are still underway and no decision has been made. The service carrier said its thoughts to drop the station were in part a response to "numerous customer complaints that more than 40 percent of The Weather Channel's programming is dedicated to reality television shows," according to a statement it provided to USA Today.

As an alternative, DirecTV has launched WeatherNation to service its customers on weather-related news.

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