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Lean In Collection (finally) brings images of modern family, women to the Internet

Posted by Lara Salahi  February 11, 2014 01:03 PM

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Gone are the days when the only generic image of a strong woman looks predictable, and outdated. Like this:

WOMAN1.jpg

And forget the generic photo of a woman in a pantsuit sitting behind a desk. Photos of women are about to get stronger and more realistic, thanks to Getty Images and Sheryl Sandberg's organization LeanIn.org. The powerhouse duo have teamed up to produce The Lean In Collection, an assortment of 2,500 stock photos that represent women and families in more empowering ways.

Like a tattooed mom holding her baby while working on her laptop. Yes, she multitasks.
A woman wearing jeans to work; a father wearing a baby carrier; and a lesbian couple relaxing on a couch reading a newspaper and browsing on a tablet.

WOMAN2.jpg

Tara Moore/Getty Images

WOMAN3.jpg

Cavan Images/Getty Images

Stock images are a cost-effective substitute to original photography that's found nearly everywhere online. While many readers may not think twice about the photo they're seeing, Sandberg says these images are a key tool for marketing, media and advertising campaigns. The photos debuted ahead of Women's History Month in March. The month also marks the one-year anniversary of Sandberg's best-selling book, "Lean In."

"You can't be what you can't see. In an age where media are all around us, it is critical that images provide examples that both women and men can emulate," Sandberg said.

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