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Twitter considers abandoning the ‘retweet’

Posted by Joseph Dussault  March 27, 2014 11:45 AM

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Twitter is experimenting with a change that is catching some users off guard. The social media company is replacing the “retweet” with a generic “share” function for a small sample of users, according to Business Insider.

The company is currently experimenting with a version that doesn't have a "retweet" function. Instead, the buttons display the word "share," which is a sort of generic command used by a lot of social media companies to encourage people to repost or, er, retweet stuff so that their friends will see it.

Twitter CEO Dick Costolo believes that jargon like “retweet” is daunting to new users, Business Insider reports. The new “share,” which is only in the testing phase, has the same function as the “retweet.” The only apparent difference is in the name.

Twitter plans to guage user reactions to the change before it makes any permanent changes. From the look of it, many users haven’t taken too kindly to the switch.

Reach me at joseph.dussault@globe.com. Follow me @josephdussault

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