Cafe culture braces for Frappuccinos to go

Curiosity, disdain as Starbucks prepares for quiet Paris debut

By Joe Ray

Globe Correspondent / January 15, 2004

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PARIS - Two words in the modern French vocabulary are almost invariably spoken here with an air of disgust: mondialisation (globalization) and McDonaldisation (no translation necessary). Tomorrow, in what some would see as the next step toward American homogenization and a gastronomic faux pas, Starbucks Coffee Company opens its first retail store in the heart of the City of Light. (Full Article: 891 Words)