A dispatch on the trend by the official Xinhua News Agency gives a hint to the flavor of Beijing’s rhetoric.
‘‘The Internet has been unprecedentedly embedded into the ongoing National Congress of the Communist Party of China,’’ the news agency trumpeted over the weekend. ‘‘Not only can contents on the Internet be found in the congress report, but online media practitioners are attending the congress in person.’’
On Saturday, Chairman Mao’s grandson Mao Xinyu tweeted this to his 105,943 followers on Renmin Weibo, the microblog of the official party paper, the People’s Daily: ‘‘Mao Zedong thought will always be the guiding ideology of the party.’’
It got 155 retweets, a mediocre showing in China’s lively Web sphere.
Follow Alexa Olesen on Twitter at twitter.com/alobeijing