LONDON — They make fine cheese in the English village of Stilton. Just don’t call it stilton.
British authorities said Wednesday that a local pub can’t market its blue-veined cheese as stilton because that name is protected by European Union legislation.
The Bell Inn has been forced to sell its cheese as ‘‘Bells Blue’’ rather than stilton.
The EU rules, based on British government guidelines, say the name can only apply to cheese from the English counties of Leicestershire, Derbyshire, and Nottinghamshire, where it has long been made.
Stilton lies outside that area, but became renowned for selling the sharp-tasting cheese in the 18th century. It gave its name to the product, but historians are divided about whether it was traditionally made there. Full story for BostonGlobe.com subscribers.