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No sale: Auction fails but sprinter finds sponsor

January 17, 2012
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LONDON—A British athlete who tried to pay the costs of his Olympic preparations by selling himself on an online auction site has found a sponsor at last.

Sprinter James Ellington thought he had succeeded in covering the travel, accommodation and costs for the London Games when he received a $53,700 offer on eBay.

It turned out to be a hoax but a shaving product manufacturer has stepped in to sponsor the 26-year-old Londoner.

Ellington ran the third leg as Britain won gold in the 4x100 relay at the European Team Championship last year and says now he "can focus on winning a medal for Great Britain."

A string of injury problems meant Ellington had missed out on major sponsorship deals or national lottery support.

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