‘‘The use of quotas can be a great mechanism for consolidation (of forested areas),’’ he said.
Business leaders such as Marina Grossi, president of the Brazilian Business Council for Sustainable Development, said it’s often difficult for companies to comply with environmental legislation. Laws are complex, and can require businesses venture into unfamiliar activities such as planting. Mechanisms such as BVRio make the whole process easier, she said.
‘‘Companies want to follow the new regulation, but how? What’s the most effective way?’’ she asked.
Quotas existed under previous legislation, but enforcement of deforestation rules was so lax, and finding trading partners was so difficult without a platform such as BVRio, that nobody bothered to buy and sell quotas.
Growers such as Mauro Lucio Costa, president of the Association of Rural Producers of Paragominas and no relation to the founder of BVRio, are ready to jump on the opportunity. He said there’s great demand for the service among producers in his corner of the Amazon.
Once known for losing forest faster than nearly any other part of the Amazon, the rural municipality of Paragominas has virtually halted illegal tree burning and logging by ramping up enforcement, but also by promoting local economies that don’t require cutting down jungle.
An effort such as BVRio would help that by fixing monetary value to a tree left standing, making it potentially worth more than one that’s been cut. The landowner who sells a forest credit on BVRio can also sell carbon credits for the same property, and reap other fiscal incentives from keeping the forest untouched.
‘‘This is the fastest, most intelligent way for us to make up the deficits we have,’’ the grower said via a video call, wearing the headset upside down so he could keep on his trademark cowboy hat. ‘‘We have many producers in Paragominas who want to become law-abiding. We have a lot of producers who want to buy in.’’