Is it an ad campaign . . . or child pornography. If anything, the new Calvin Klein jean ads are definitely a controversy. Today the designer agreed to pull the mutli-million dollar campaign saying people have the wrong idea about the ads.

Did Calvin Klein go too far? Child Watch Reporter Jilda Unruh has the story.

When it comes to selling sex . . . nobody does it better than Calvin Klein. First he puts together an ad campaign that industry insiders say . . . crossed the line into child pornography! Then he makes headlines saying he's just been misunderstood! Is it erotica? Or just another jeans ad? You decide.

Calvin Klein took out a full page ad in The New York Times to announce that his is pulling the controversial ads off the air.

"My first inclination when I saw these ads is Calvin Klein has gone off the deep end. That something has come between Mr. Klein and his Calvins" Brad Johnson/Ad Week

Calvin Klein is no stranger to controversy. It began in the 80's with a nubile Brooke Shields, then came raunchy rapper Marky Mark and underwear waif Kate Moss. Experts say Klein has continually pushed the advertising envelope. But this time experts say he's gone too far.

"This is much bigger than Calvin Klein. The ads are exploiting our children. This is child pornography basically". "And horrifyingly perhaps five years from now this won't be shocking either, because Calvin Klein will be having children having sex on camera in order to sell his jeans." Jean Kilbourne/Marketing Analyst

Kilbourne says Klein caters to teens who will be turned on by the outrage, and pulling the ads is just another calculated controversy. "He knows exactly what he's doing and he's manipulating them thoroughly but they are the very people who think they are not being manipulated". "You sort of can't win in this situation because to say nothing goes along with the desensitization to protest give him even more attention which is exactly what he wants. This is a man who cares about nothing but making money".

In a statement today. . . Klein said he is shocked that anyone would interpret these ads as pornographic . . . and insisted that the ad's message has been misunderstood. Today Klein gave no indication when the ads would be pulled. They, of course, have already bee on the air and in print for several weeks.

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