In his first ad of the general election, Mitt Romney says he would start his first day in office by approving the Keystone XL oil pipeline, introduce tax cutting legislation, and seeking to repeal President Obama’s health care law.

The upbeat 30-second spot, released on Friday morning, starts with a question, “What would a Romney presidency be like?”

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“Day one, President Romney immediately approves the Keystone pipeline, creating thousands of jobs that Obama blocked,” a deep-voiced narrator says. “President Romney introduces tax cuts and reforms that reward job creators, not punish them.”

The ad shows clips of Romney speaking with voters in between images of workers measuring pipes, driving tractors, and looking at computer screens.

Romney’s campaign is spending $1.3 million to air the ad in critical battlegrounds of Iowa, North Carolina, Ohio, and Virginia, according to data cited by the Associated Press.

Illustrating the importance of Hispanic voters, the campaign released the ad in both English and Spanish. Romney took hardline positions on immigration during the Republican primary, which could hamper his ability to win support from Spanish-speaking voters.