The Republican National Committee launched a new ad Thursday in which a cardboard cutout of President Obama gets dumped by a young woman—just the sort of voter the real Obama hopes to reenergize later in the day when he delivers a nationally televised address at the Democratic National Convention.
“Listen, this just isn’t working,” the woman—played by Bettina Inclan, the RNC’s director of Hispanic outreach—says while apparently out to dinner with Obama. “It’s been four years. You’ve changed. Your spending is out of control. You’re constantly on the golf course. And you’re always out with Hollywood celebrities. You think I didn’t see you with George Clooney or Sarah Jessica Parker? Your jobs council says you haven’t even shown up in six months. You’re just not the person I thought you were.”
The woman’s complaints mirror familiar Republican criticisms of the president and align with Mitt Romney’s recent strategy of wooing voters who might have fallen in love with Obama four years ago but have been disappointed by his presidency.
Obama has failed to keep a promise to cut the federal budget deficit in half by the end of his first term.
In one of his most successful fund-raisers of the campaign, Obama raised a reported $15 million from a high-dollar event at Clooney’s home in Los Angeles in May, and he collected an estimated $2 million at a fund-raiser at Parker’s New York town house in June.
In July, the White House acknowledged Obama had not held a jobs council meeting since January, with spokesman Jay Carney explaining that “the president has obviously got a lot on his plate.” Carney added that Obama “solicits and receives input and advice from members of his jobs council and others about economic initiatives all the time,” even if he has not held a public meeting recently.
In his speech at last week’s Republican National Convention, Romney appealed to voters who might feel like the woman in the new GOP ad.
“Today, four years from the excitement of that last election, for the first time the majority of Americans now doubt that our children will have a better future,” Romney said. “That is not what we were promised.”
In an anti-Obama ad released in July, the Republican National Committee told voters, “He tried. You tried. It’s OK to make a change.”Callum Borchers can be reached at firstname.lastname@example.org. Follow him on Twitter @callumborchers.