Consalvo proposes pledge to keep outside money out of mayor’s race

City Councilor Rob Consalvo called on his fellow mayoral candidates today to form a pact that would limit outside money and third-party advertisements in the race to succeed Mayor Thomas M. Menino.

Consalvo proposed what he dubbed the “Boston Pledge” to take aim at outside groups running advertisements on television, radio, online, or making telephone solicitations. A campaign that benefits from spending by an outside group would agree to donate 50 percent of the cost of the advertising from their campaign funds to One Boston Fund, the charity for the victims of the Boston Marathon bombings.

The pact is modeled on the so-called “People’s Pledge” in 2012 made by Elizabeth Warren and Scott Brown in their US Senate race.

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“Our elections should be decided by the hard work and new ideas demonstrated by the candidates and reflect the will of the voters,” Consalvo said in a statement. “They should not be overwhelmed by outside interests. In Massachusetts, we’ve already shown we can set a higher standard to keep that from happening.”

The agreement would impact all outside groups, from political action committees to labor unions, according to Consalvo spokesman David Di Martino. A statement from Consalvo’s campaign said that the pledge targeted advertisements on television, radio, and online, as well as telephone solicitations.

Consalvo’s proposal did not specifically address campaign mailers, which were a loophole in the agreement between Brown and Warren. Outside groups did spend money on mailers, which may play a more significant role in mayor’s race. Consalvo was open to including mailers in the pledge if the other candidates agree, Di Martino said.

“We’re not interested in loopholes,” Di Martino said. “We just want to keep special interest money out of the election.”

Consalvo is one of 24 candidates running for mayor.