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A Legoland Discovery Center — basically a mecca of miniature building — is coming to Somerville’s Assembly Square.
The 44,000-square-foot indoor facility will open in the $1.2 billion Assembly Row development, giving the complex an attraction its developers expect will lure visitors from hundreds of miles away.
“We think it will be a regional draw from all the New England states,” said Don Briggs, an executive with developer Federal Realty Investment Trust. “It will offer a 2- to 3-hour experience for families.”
Legolands — like the plastic bricks themselves — have something of a cult following among enthusiasts. Grand openings attract massive crowds and consistent lines thereafter, with discovery centers hosting everything from adults-only Luau nights, to youth building competitions, to movie premiers featuring Lego characters.