If you don't have the real estate know-how to market the house yourself, hire a realtor. Look for one who has a detailed marketing plan and is a good communicator.
Is the realtor going to keep you informed on changing conditions? asks Lauren Harper, a nationally recognized real estate coach in the Chicago area. A lot of realtors don't systemize their businesses, and not enough of them take on the concept that they need to lead the buyer to the right decisions. That's why we say 10 percent of the realtors make 90 percent of the money.
Kirk J. Condyles for The New York Times
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