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What Listing Agents Should Do for Sellers

Posted by Rona Fischman January 8, 2008 09:02 AM

Listing agents market your property. That means advertising and cooperating with other brokers, doing everything that will give the maximum number of serious buyers access to your house.

Advertising: Listing agents depend on print advertising, the MLS (multiple listing service), web advertising and networking to attract buyers to your home. Most do print advertising; some go the extra mile with mailings and other additional advertising. Beware of those who depend only on the MLS to get the word out on your home.

Cooperation: Brokers need other brokers to get the most qualified buyers to see your home. Make sure your agent is well regarded in your town. A well-liked agent will be able to encourage the most showings of your home.

Expert advice:
Your broker should give you advice on how to "stage" you home (making it look its best), and how to protect your valuables during open houses (what you can leave out and what you should put away).

Your broker should give you advice on how to price your home.

Your broker must present all offers to you. There is more to an offer than price; your agent should explain to you the ramifications of the terms of any offer you see.

Your broker should give you advice on how to get through your move with the least amount of fuss and bother.


Get references from your broker. You are hiring someone to help you sell the most expensive thing you own!

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.
Rona Fischman is a buyer's agent who provides a look at the local housing scene, from basements to attics.
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