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When the going gets tough, innovate

Posted by Binyamin Appelbaum April 14, 2008 04:57 PM

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A local real estate agent has created a clever video to help sell a $499,000 home in Franklin. As in many communities along Interstate 495, the Franklin market is molasses slow right now. Warren Group says the number of sales and median prices both fell last year, and fell even faster during the first two months of this year.

Mike Lefebvre, an agent with Century 21 Commonwealth, told me he created the video as a roundabout way to get the owner to reduce the asking price. Century 21 is running a contest offering $21,000 to the seller who creates the best marketing video with their Century 21 agent. Lefebvre figured if the Franklin seller won the contest, he might agree to a commensurate price cut.

Lefebvre said it took about two days to learn the technology and make the video.

"Right now," he said, "I have two days."

Seen a clever marketing gimmick lately? Tell us about it below.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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