< Back to Front Page Text size +

Encore: the impact of style

Posted by Rona Fischman October 9, 2008 04:09 PM

This is an encore publication of an entry first published on July 26, 2007. At that time, I was looking forward to a buyer’s market (which has not yet materialized) and I had just finished reading the last of the Harry Potter novels.

2008 questions:

The buying advice remains the same. What’s changed since then?

Do you think style matters?


What makes a house fly off the market?
By Rona Fischman

JULY 26, 2007 | 01:07 PM

I just finished Harry Potter and the Deathly Hallows. Don’t worry; I won’t tell what happens to He-Who-Must-Not-Be-Named to Those-Who-Have-Not-Yet-Read.
The real estate topic that I can draw from these books is the ever-magical issue of “what is it about style that makes a house fly off the market, or not?”
The Dursley’s house (Harry Potter's much-hated uncle and aunt)is a nice, neat suburban home, much like its neighboring homes. It’s in a little town outside London -- sort of Britain’s answer to Long Island. Were it in America, it might be a ranch or a Cape Cod or a split-entry built in the 50s,60s or 70s.

This Sunday, Richard Lewis’s Separate, barely, and not equal missed the point. The difference between the house in Foxboro which took 310 days to sell and the house in Franklin which sold in a month was style, not location. In that magic formula I mentioned before: location + size + condition (with some variation for charm/style) = price, Mr. Lewis overlooked the impact of style.

Any buyer with a prejudice against Dursley-type housing will notice immediately that the Foxboro house was a split-entry and the Franklin house was a Colonial. The buyers of the split-entry in Foxboro should be happy; they got much more space for their dollar. Style does not matter as much to some; they can to supply their own charm.
To the buyers of the split-level: May your home be as happy as the Weasleys, not the Dursleys!

4 comments so far...
  1. can't add much to that, very true.

    To expand on your very accurate equation, the style modifier depends in importance on the town - the more upmarket the town, the less commodified housing is and the more style matters.

    As an aside, I find real estate agents in the Boston area more knowledgable about house types than most areas - most places its a ranch, cape, colonial, or modern. Here Victorian is added to the mix, and with reasonable frequency a few others.

    But most don't use specificity, and sometimes you get things called colonial or victorian which clearly aren't. Craftsman 4 squares are always called Colonials, for example, and Craftsman Bungalows are always called capes.

    Why do you think that is? Becuase buyers don't care about a further layer of detail, or accurate house labeling - they just care if they like it or not?

    Posted by charles October 9, 08 07:04 PM
  1. My thoughts on charles' question is that perhaps people are less familiar with the names of these styles (myself included) and since "colonials" have strong demand and "bungalows" are often perceived as small, I can understand the more general identification. I recently owned a Tudor which I could not have described as a style prior to my purchase of it.
    It is also interesting that contemporary style homes are relative bargains based on the size + location + condition = price formula, esp. considering their seeming(?) resurgence in popularity.

    Posted by MWest October 10, 08 08:06 AM
  1. In my area, the importance of style in making a house sell quickly may be influenced by the amount of money a potential buyer has. More affluent buyers seem to place a higher premium on style because they can afford to. They can often buy whatever location and view they want, so why not style? In fact, style may be the primary consolation for people who can't quite get the location, or view, they desire.

    And because people with money are more able to buy, it's possible that style has become even more of a factor in quicker home sales, than it was already.

    For people that have some money, but are not as well off as the above group, I've noticed that price, square footage, and location, still seem to be the keys (to selling quickly)... just as it always has been. They may not be as willing to sacrifice location for price and square footage as in the past, but they still seem to emphasize these things in making a fast home buying decision.

    Posted by Pat October 10, 08 10:38 AM
  1. I think a lot of the "resurgence" in contemporary houses is a matter of elite stylemakers buying on, and most homebuyers still find them ugly.

    Hence the discount they clearly attract. Which makes sense, any time you narrow your demand pool significantly, prices will fall accordingly.

    Posted by charles October 10, 08 05:45 PM
add your comment
Required
Required (will not be published)

This blogger might want to review your comment before posting it.

About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.
Rona Fischman is a buyer's agent who provides a look at the local housing scene, from basements to attics.
archives