< Back to Front Page Text size +

The perfect gift for the struggling homeowner

Posted by Scott Van Voorhis December 25, 2008 09:00 AM

Now here’s the holiday spirit.

Employees ING Direct, an on-line bank, gave up their annual Christmas party.

Instead they will be donating the cash to a worthy cause – helping some of their struggling customers make their mortgage payments.

All told, the firm, a subsidiary of the Dutch financial services giant ING, will cover the monthly mortgage payments of 500 of its customers.

The bank forgave more $860,000, on average $1,700 per homeowner, though how much actually came from the cancelled holiday party is not clear.

The bank won’t say what it spends on its annual holiday bash, though if it’s anything close to that, it must have been something else.

The “lucky’’ homeowners who won this contest were chosen out of a field of more than 5,000. Each had to submit a 250 word essay.

The bank, in picking out the winners, apparently took a pass on anyone actually in foreclosure. Rather, it picked those with the most “compelling’’ stories.

Some were stories of hardship, as with the case of a woman struggling to keep current on her mortgage as she battled cancer. Another customer won arguing he should be rewarded for living a frugal and financially responsible life, including making all his mortgage payments.

Instead of the annual holiday party, the company gathered staffers at some of its main offices around the country to read some of the winning essays.

“There wasn’t a dry eye in the place,’’ ING Direct executive Scott Lugar told BusinessWeek.


  • CommentComment
  • EmailEmail
4 comments so far...
  1. Does this mean that their employees who rent got the shaft?

    Posted by anon December 25, 08 11:03 AM
  1. SOunds like a nice marketing/political move...

    Not to be too cynical or anything.

    Posted by Charles December 26, 08 01:18 AM
  1. Regard;ess of cynics who think this might be a marketing move, I think it encourages me to think that compassion is not dead in American business - yet.

    Posted by Mary Sue December 26, 08 10:08 AM
  1. does "cover the payments" actually mean ING reduced the balance of these borrowers loans, or did they simply say we don't need a payment on your loan this month (adding the payment back to the ending balance). More questions need to be asked with info like this. Is ING really making a concession or is it just smoke and mirrors. Many of the "loan modifications" consist of similar games.

    Posted by Hung Wang December 27, 08 04:00 PM
add your comment
Required
Required (will not be published)

This blogger might want to review your comment before posting it.

About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.
Rona Fischman is a buyer's agent who provides a look at the local housing scene, from basements to attics.
archives