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Virtual tours, are they useful?

Posted by Rona Fischman February 26, 2009 03:34 PM

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Real estate tech guru, Amy Chorew is on a mission. She's been trying to bring brokers into the new millennium. She asked some buyer agents what buyers want to see in virtual tours. We had some answers, but I bet y’all have lots more.

My clients hate bad virtual tours. There is nothing to be learned from dark, distorted or wavy pictures of empty rooms. A bad virtual tour is worse than bad pictures. Many of my buyers gave up on seeing decent ones and don’t even open them.

Buyers that look at these tours want to see the important parts of the house: the kitchen, the bathrooms. They want to get a sense of the flow, so a tour that shows the walk from the entry to the kitchen, from the garage into the house, from the living room out to the yard. Isolated rooms are a waste of bandwidth.

Buyers, do you look at virtual tours? What constitutes a good one? What's wrong with the bad ones?

Sellers, do you like how your house looked on its virtual tour?

What is your advice to brokers who are learning how to make virtual tours? Is this technology here to stay or just another real estate gimmick?


This blog is not written or edited by Boston.com or the Boston Globe.
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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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