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How We Decide, the next virtual book club book

Posted by Rona Fischman  March 25, 2011 01:46 PM
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The first week of May, I will be discussing How We Decide by Jonah Lehrer. This is a book about the brain, how it works, and how we tap the brain when making decisions. I am finishing my second go-through and it has a lot of good topics about how our physical thinking apparatus works against us, and for us. We think too rationally and make mistakes. And, we think too emotionally and make mistakes.

There’s a specific section about real estate. But I don’t find it the most informative for our forum. There is no cookie cutter, one-size-fits-all way to buy a house. However, from what I have picked up from Mr. Lehrer, there are some guidelines and warning signs I’d like to discuss with you.

Are you game? Please pick up the book and finish it in April.

Here’s a tidbit, just to get you started.

According the Jonah Lehrer and the neuroscience he studied, lack of emotionality leads to bad decisions. He gives experimental data as well as FMRI imaging data which shows that wholly rational decision making, in some instances, leads to less satisfying choices.

Decisions made based on rational thought alone -- and totally devoid of emotional input to an extreme –occur in the mind of a psychopath. G.K. Chesterton was right, when he said: “The madman is not the man who has lost his reason. The madman is the man who has lost everything except his reason.”

Find out more. Open a book or download it soon.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.
Rona Fischman is a buyer's agent who provides a look at the local housing scene, from basements to attics.
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