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Time for a Black Friday for real estate?

Posted by Scott Van Voorhis November 23, 2011 06:17 AM

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Malls and retailers are pulling out all the stops to get shoppers in their stores come Friday morning.

And, as savvy salespeople, they know that the lure of good stuff cheap is enough to draw a crowd in the chilly early morning hours after Thanksgiving.

Now it would be going too far to say that real estate agents are taking weekend after Thanksgiving off.

I did find listings for a couple hundred open houses this weekend scattered across Eastern Massachusetts.

But I saw only a few efforts, all from past years, to try and make any connection with Black Friday - such as "Black Friday open house."

Too bad given all the shoppers who will be out on the roads come Friday.

Maybe it's time for home sellers and their real estate agents to put on their own version of Black Friday, with open houses just for homes with big discounts.

Given how overpriced homes remain in many Greater Boston suburbs, the event might just draw a crowd.

It can't hurt - times are tough and home sellers and real estate agents need to get creative.
Right now, though, too many sellers are simply following the same old failed strategy, over and over again. Start high and then come down with lots of little reductions over several months in hopes of eventually landing a buyer.

Would you go to a Black Friday open house? What kind of discount would get you out looking at homes on Thanksgiving weekend?


This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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