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Love at first sight?

Posted by Scott Van Voorhis April 3, 2012 07:08 AM

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It works in the movies. But it's a bad idea in real life, especially when it comes to buying a home.

The last thing you want to do is lead with emotion when making a major financial decision.

But that's not what all those perky real estate brokers out there want you to do - they want you to get all warm and fuzzy and forget about the numbers just long enough to get hooked.

So it's hardly a shocker to see Coldwell Banker releasing a survey that plays up the idea that buyers are leading with their hearts instead of their brains.

The survey of 1,000 home buyers claims 28 percent of the women polled and 25 percent of the men "put more emphasis on their feelings about a home than they do layout, square footage, or price."

In fact, the majority of men and women surveyed - over 60 percent - claimed to know on their first visit that a home was right for them, according to Coldwell Banker.

I certainly can't vouch for the numbers, but clearly emotion does play a part in everything we do. In fact, I wouldn't doubt if something like a quarter of home buyers - or maybe more - were actually buying a home based on some vague superficial feelings and emotions.

After all, that is what advertising and sales are all about - tapping into emotion to push a product, whether it be a blender or a house.

The message of the Coldwell Banker survey is unmistakeable - it's OK, embrace those feelings!

If nothing else, we can thank Coldwell Banker for laying out the sales pitch for all to see

"When two people are looking for a home together, there are many considerations to take into account. Of course, price and layout matter, but 'feeling at home' is an important factor," says Jessica Edwards,a Coldwell Banker "consumer specialist," in the press release on the survey.

Wrong. Simply "feeling at home" is not a reason to buy a house and shouldn't be a determining factor. Or any factor at all.

When buying, be cold, calculating and ruthless. Above all think, don't feel.

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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