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Really, no Black Friday for real estate?

Posted by Scott Van Voorhis November 23, 2012 10:28 AM

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You can get deals on just about anything today, from blenders to iPads.

Well, just about anything except single-family homes and condos, where sales methods are firmly stuck back in the good old 20th century.

If anything, sellers appear to be digging in on price, waiting for the spring market to bail them out.

OK, but if you weren't able to sell your house this past spring, summer or fall, what makes you think you will have better luck come March?

Good luck, that sounds like a gamble. And let's not forget the looming fiscal cliff.

It's high time that Realtors got with the program and jumped on the Black Friday bandwagon. Sellers ready to offer significant discounts could be getting offers right now, instead of moping over their pumpkin pie, while buyers could get a chance to spice up their holiday season with a new house!

Instead, we are stuck with a real estate dead zone while the rest of our consumer society goes into a frenzy of buying and selling.

Here's what I wrote last year - all we need now is an real estate agent or two ready to think outside the box and give up part of their Thanksgiving weekend.

Malls and retailers are pulling out all the stops to get shoppers in their stores come Friday morning.

And, as savvy salespeople, they know that the lure of good stuff cheap is enough to draw a crowd in the chilly early morning hours after Thanksgiving.

Now it would be going too far to say that real estate agents are taking weekend after Thanksgiving off.

I did find listings for a couple hundred open houses this weekend scattered across Eastern Massachusetts.

But I saw only a few efforts, all from past years, to try and make any connection with Black Friday - such as "Black Friday open house."

Too bad given all the shoppers who will be out on the roads come Friday.

Maybe it's time for home sellers and their real estate agents to put on their own version of Black Friday, with open houses just for homes with big discounts.

Given how overpriced homes remain in many Greater Boston suburbs, the event might just draw a crowd.

It can't hurt - times are tough and home sellers and real estate agents need to get creative.

Right now, though, too many sellers are simply following the same old failed strategy, over and over again. Start high and then come down with lots of little reductions over several months in hopes of eventually landing a buyer.

Would you go to a Black Friday open house? What kind of discount would get you out looking at homes on Thanksgiving weekend?


This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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