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Writing a "love letter" to the seller

Posted by Scott Van Voorhis November 21, 2013 06:21 AM

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If you really want that house, grab a pen and start pouring your heart out to the seller.

And above all, don't forget to gush. Shed that New England reserve and let it all tumble out about how you will cherish the seller's house long after they have moved on to that retirement community in Arizona.

Apparently, your closing argument should paint an idyllic vision of you and your family sitting by the fire in the seller's house, forever grateful to the generous, wise and bountiful sellers who gave you the keys to this man-made paradise.

Don't forget the cute photos of kids and pets as well, preferably your own, but really any will do.

Says Trulia: This should be the emotional punch line statement that bonds the seller to the buyer so much that they yell out - "I like these buyers and want them to live in my home!"

Wow, now that's a letter!

OK, I am only half serious here - still gushing seems to be a prerequisite if you want to write one of these letters, at least based on the advice being doled out to buyers on the many real estate websites out there.

Nearly 30 percent of all winning bids by Boston area buyers included a "cover letter" or personal appeal to the seller, according to Redfin's latest report on bidding wars in various metro markets across the country.

That's down somewhat from the height of the spring market, when, when 41 percent of all winning buyers penned personal appeals, though the spring market is the spring market. It doesn't get any more competitive than that.

If you have a bad case of writer's block, no worries. As I noted earlier, there is a whole cottage industry out there online, offering advice on what to write and how to write it, as well as sample letters.

Apparently you need to think of it as a "love letter," minus of course any sexual innuendo or imagery.

Above all, don't be shy. Says Trulia:

Pepper it with Personality: Express your true inner feelings, emotions and excitement. Your sincerity and authenticity will shine through. After all, you have nothing to lose and everything to gain.

Well, maybe nothing to lose. Self respect, anyone?

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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