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Ready to buy from Buffett?

Posted by Scott Van Voorhis December 17, 2013 10:03 AM

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Mega billionaire and market sage Warren Buffett wants to sell you your next home.

Buffett's latest venture, Berkshire Hathaway Home Services, is shaking up the increasingly aging and staid world of home sales and real estate agents.

And now Buffett's growing home sales empire is planting its first flag in the potentially lucrative Greater Boston market.

Prudential Town and Country Real Estate, which has 50 brokers working out of offices in Wellesley and Natick, will start flying the Berkshire Hathaway colors this February, part of a larger deal struck last year by Buffett to buy the Prudential home sales franchise.

Buffett's game plan is to recruit young, technologically savvy and eager agents to tap into demand from Millennial buyers and sellers and others, Inman News reports.

It's an interesting move, with just 11 percent of all Realtors around the country now under 40, down from 20 percent in 2003, according to Inman.

Buffett is also taking a page from upstarts Trulia and Zillow, with plans to start a national data base and website.

It sure will certainly be interesting to see how this all plays out.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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About boston real estate now
Scott Van Voorhis is a freelance writer who specializes in real estate and business issues.

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