Lucchino conceded that the brand isn’t as strong as it was two years ago.
“It can’t be, because so much of the brand is a reflection of the competitive success we’ve had over the last 10 years,’’ he said. “And a few years ago, we were coming off a not-too-distant world championship, coming off playoff participation.
“To some extent, that brand — and a significant component — is attributable to the on-field success. We’ve taken a few hits.”
The Red Sox lost the first two games of this series. The owners watched from Denver as Aaron Cook’s dismal throwing error in the sixth Wednesday turned a chance to win into a nightmare once again. Thursday night, they saw a glimmer of hope as the Sox bounced back from a 3-1 deficit to win, 6-3.
The owners are seeing what everyone else sees. They heard it from their fellow owners in Denver, where they voted to approve the $800 million sale of the Padres, a team Werner bought in 1990 for $75 million.
Everyone is wondering how a team so talented can be struggling so much. It’s baffling to the rest of baseball.
But sometimes, as on Thursday night, they show their talent.
Now the owners need to figure out what is happening the rest of the time.
Nick Cafardo can be reached at email@example.com. Follow him on Twitter @nickcafardo.