The manager of the Red Sox has an opportunity unequalled in terms of communication anywhere else in New England because he commands the attention of the media every single day for seven months, sometimes eight. In theory, it’s his job to parrot the party line as the most public figure in the organization.
But that’s where this tenure as Red Sox manager would be the most tenuous. As manager, I’d be fully honest no matter the situation, even if it meant being critical of those above me or those whom I manage.
Think Billy Martin and George Steinbrenner—without the heavy drinking or infidelity. It’s imperative that the manager be nothing but honest, because this fan base both deserves it and also knows when it’s being BS’d.
The Bobby Valentine debacle was the perfect example of what not to do. Not only was Valentine dishonest and disingenuous with the players, his charade was detected by most sober fans on Day One.
On the other side, players should never find out about a manager’s displeasure or concerns before they’re relayed face-to-face.