Red Sox unveil new club logos and uniforms

The hanging sox logo is shweeet! Wonder if the green jersey combo is changing..

Another marketing ploy. Just leave well enough alone.

So now there's four different Sox jerseys and an alternate hat? Sounds like a good way to sell more merchandise.

Thanks a lot, San Diego.

The new road uniforms are hideous. Blue-on-gray was bland in the 80s and it still is.

The team won two World Series very recently with red-lettered jerseys. Yeah, good thing they got rid of those.

Just in time for Christmas! Puke.

The "hanging sox" logo is dumb

Brilliant. Pop open a New Coke and enjoy! Always hated the 80s road uniforms, which look like black on gray, like a funeral or something. And the older, paler socks logos always looked amateur-league. Finally we're successful. So let's take one of the #1 brand identities in sports and change it, hoping to sell more souvenirs. Huge mistake.

Why? Why?.. WHY? So so horrid. Tradition, out the window.. real nice.

Ugly as hell. Hope they get rid of it. Keep the "B" on the hat, and ge rid of the black on gray.

What the hell were they thinking?

I dig them . I like the old school vibe WAY OLD SCHOOL !!

look at this if the red sox go through a world series drought people are gonna be blamin it on the new uniforms

Those don't look half bad. And I say that as a Yankees fan.
I'll like them better as long as the Red Sox are losing to my Yankees.

hahah sucks!

The Red Sox won their last two World Series championships on the road in the old, classic road uniforms. Why get rid of them after all of the success you recently had in them?

Great to see the old school road uni's. "BOSTON" on the away jersey was always a perfect "in you face" statement. The only problem I see is with the alternate cap. NEVER, EVER, EVER change the cap!!!! The traditional "B" is as recognized around the world as the NY. Changing that makes the team look like chumps, not champions. Big John, burn your "Good Morning Baltimore" CD'!!!

If it ain't broke, don't fix it.

Hate the new road greys as well...agree that the 80's road uniforms were awful. I've always liked the red on grey road uniform better than the home whites and think the sox have about the classiest road jerseys in all of baseball. Have also never liked the red home jersey either...to me the blue on red just doesn't work (white on red looks better). The blue road jerseys look okay though.

I don't know what to think.....my prob is with the "new circle" sox secondary logo, which was primary logo, now hanging Sox alone are now primary logo..the new circle secondary logo looks like the Pawtucket Red Sox....I am so confused...help me, somebody please.....I hate to say folks, the only club not to freak out and change what is traditon, dare I say, the NYY.........oh my god

If you hate the uniforms, let the team know.

Go to redsox.com, click Help/Contact Us at the bottom of the page, then click "Other" on the next page, then type a short polite note asking the team to reconsider. Appeal to the recent history: nobody wanted the jersey worn for two World Championships to go away!

Hilarious. Tradition my behind. What tradition is reflected by alternate uniforms? The silly font they use should be eliminated altogether on the road unis. The 80s unis reflected the traditional road look. Sorry people, if you want to see what tradition means, you have to look to the team wearing the pinstripes.

Holy crap, this sucks. I was hoping it was some kind of prank. Are you kidding me? Please be kidding me. Can we vote on this? Go back to the hideous look of the 80s? Yeah, GREAT idea. Let's look like we did on Game 6 in 1986. Get rid of that stuff we wore in while winning 2 world series. The heck with Beckett and Lowell, I wanna dress like Stanley and Gedman! The "Boston" on the hanging sock logo is so weak. Once again greed trumps common sense.

I like the new away jerseys, mostly because the blue is insanely dark. If it were blue and grey like the illustration, it woulda sucked. But I like the dark blue and lighter grey. Nothin but a "B" should EVER be on the front of a Red Sox hat. HATE the hanging sox hat. Don't like the alternate away jersey either. That might just be the fact that Delcarmen is lookin a little bit more like a member of Green Day than the Boston Red Sox.

blue-on-grey uniform reminded me of the yankees at first glance :(

Honey...Honey...Don't submit your order to Amazon.com just yet. Before you continue your online Christmas shopping I have a few more things I need to add to me list...

I haven't used a lame phrase like this in a long time, but WHO CARES?! All they are doing is trying to stimulate merch sales in a down economy. The hanging sox cap is fine, but I think they would make more sense being the home cap. The B logo will always sell. If you are trying to sell a new cap why wouldn't you put it in front of as many people as possible? Think about it. Hangin Sox logo in front of 80-100 home game crowds on NESN and in every newspaper in NE. Fans are more likely to watch when the team in is on the east coast, and at home they are always on the East Coast. The B makes more sense as a road cap, as the B represents Boston. In Boston everybody knows their the Red Sox. And unless I am wrong I do believe the hangin sox were the home logo for a season or two - many decades ago. But really it doesn't matter, because in the end the players are going to wear the caps and uniforms that they feel most comfortable playing in.

Tradition? Hilarious. Google "NY Yankees new uniforms" and see what comes up.

The alternate road uniform is freakin' hideous: gray pants, navy top and "hanging Sox" logo hat instead of "Boston 'B'" logo hat. Ridiculous. The new hat is probably the worst part of the whole thing, incredibly bush league-looking.

They should have kept the home, road, and alternate home uni's the same. (If it ain't broke, don't fix it.) As for the addition of an alternate road uniform, they should have simply run with the throwbacks as the alternates; no need for the navy tops or the "hanging Sox" hat.

Lastly, the justification is complete b.s.: a "road theme" and a "home theme", blue and red respectively. Last I checked, we're not the Blue Sox when we go on the road.

uniforms and colors don't win championships

PLAYERS DO!

If they left the hat alone it would be fine! Definately prefer the "traditional" hat.

i don't like the changes but they have to raise revenue to compete with the yankees so that the way it is..

Holy crap, we've turned into every team in the world.

WE DON'T NEED ALTERNATES! The "B" on the hat is a classic look, and the old away grays looked just fine to me. And speaking of greys, there should only be TWO UNIFORMS: white homes and away greys.

Pretty soon, only the Yankees are gonna have the only classic, respectable jerseys. You don't see them trotting out "new" and "exciting" alternates every two years. Next thing you know, we're going to have sleeveless vests or we'll be wearing batting practice jerseys in games, or camouflage nights, or black will all of sudden be the new primary uniform color!

May I cite the Mets as a team that has a great normal home and away set that over the years added WAAAAAAY too many others and now are a uniform joke? Please, let's never strive to be like the Mets.

Just another shameless money making scheme by the owners who don't understand anything but the $$$, history be damned.

To Johnny BigLeagues

man you hit the nail on the head your post is one of the most interesting and one of the best answers to this new issue with the uniform. Also the third Alternative jersey(the red one) what happen that they didn't added a matching hat. Also the Road grey they need to add a red outline to the blue lettering.

NO!

Say it ain't so!

if these d-bag execs and marketing dummies change the logo and create 8 different uniform possibilities soley to flood the stores with new merchandise AND THEN DON'T GET TEIXIERA.... shame. shame. shame. From now on Tom Werner sticks to raising money.

I think the new look is horrible. Not liking the "circle logo" at all, it looks stupid. Too much red. The only thing I like is the alternate blue road jersey and that's it.

I actually like the grey road jerseys quite a bit. I like the Hanging Sox hat, but it should not be a part of the uniform, just a neat hat to pimp to the fans...

Gag

So you people are saying the Sox are trying to generate more revenue by creating an ugly new uniform no one will buy? If they REALLY wanted to generate more revenue by making a change, they should have had, for example, 3 different designs then let the fans vote on it. I'm not against change, I'm against ugly.

They knew they could'nt raise ticket prices this year so expect other means of coming up with the funds that are going to be needed to pay for the likes of Teixeira.
Bottom line... It's all about the Benjamin's.

Chill out everybody and put the new hats on your Christmas list. I will.

Eddy120876 : Thanks Eddy . . . Perhaps I should reveal I was Director of Merchandise & Promotions for a Double-A franchise. I sat through countless seminars and know some of the uniform people who work with the Red Sox. I had one of the highest sales per fan ratios in DoubleA - which was important because we were in a very small market.

John, Larry and Tom - I'm just hoping you realize by Opening Day that this is a horrible idea and you change your minds. Horrible...

Alternate road looks like what they were wearing at spring training away games this year.

Just in time for Christmas! What a bizarre coincidence!

primary road uniform is not good....secondary road uniform is better but still too much blue...need RED.....

In a word...HORRIBLE. Every bit of it. It wasn't broke to begin with. The road unis were terrific already. Alternate unis are always a joke, just a corporate mechandise sell out.

What happened to their "Leveraging the Red in Red Sox" campaign of a few years back. Complete bs. Selling more crap is all its about. Count me out. Maybe I can score a discounted road unform from 2008.

Don't like the new uniforms. Why change the perfectly fine, winning uniforms?

Oh, they're not that bad.
At least there's nothing in camoflage.
And nobody says you have to buy them.

The new log is not as good as the circle, the 'hanging sox' on the hats is hideous, absolutely awful. I hope all Red Sox players boycott the hats. The Yankees fans like them 'cus they're ugly. Worst decision ever. The Sox will probably loose again - why because all the fans think it will.

Why are we copying the Yankees color scheme for the road uniforms? The grey and red unis were classy. And leave the dangling hosiery for the "fashion caps." Do the Red Sox realize that these changes make a lot of tattoos in the area suddenly dated?

Awful....awful awful

Awful. You suck, Larry Luchinno. There are many things you do well. But for this, you are a giant suckbag.

This isn't little league. Lose the hanging socks! The hats look ridiculous and the away jerseys would look a lot better without anything on the sleeve.

I concur with several of the readers. I love the new uni's, but I firmly believe that the intro was done in extreme bad faith in these economic times. The hats run at least $30 per and the jerseys? Let's not get going on that one. So as Bob Kraft so aptly says 'Fans of New England!' many will be in line at the local Modell's like the pied piper called them, looking for their new Red Sox gear. How else are they going to pay for Texiera?

Embarrasingly horrible new hats; new logo is unnecessary and unwanted. Unis are "eh".

the new away jerseys are nice. theyre very classic. i had no problems with the old ones but these are really not much different. HOWEVER, the alternate hats with the "hanging sox" are hideous and should never be worn. theres nothing like the classic B hats. almost as identifiable as the NYY hat.

This is just plain stupid. Was this the only way they could get Tito in a uniform jersey? Since when do the Sox need on field gimmicks to sell merchandise? Send this crap to the fan shop and leave the uniforms alone.

The retro uniforms evoke Depression-era teams. Draw your own conclusions.

So, where are the red sox the players should be wearing? Isn't this team referred to as the Red Sox?

Dear Santa: I want a new logo car magnet, a new logo licence plate frame, new logo beer steins...

While the Yankees spent the winter meetings signing free agents, the Sox spent their time playing Queer Eye......... Excellent distribution of resources. What's next? Are they going to start broadcasting games on Bravo instead of NESN? Let's focus on signing Texiera and a catcher, not Tommy Hilfiger.......
PS - The throwback road uniforms remind me of Buckner and Bob Stanley...... What were they thinking?

Aghhh! You guys are ruinin' my winta!!!

The Sox management team just keeps loading it on; totally detached from reality. This team is becoming the boy band of baseball. When do we see an officially licensed Sox toilet paper? I'm thoroughly turned off at the lengths they'll go to make some extra coin. Thanks for being sensitive about the current economic climate.

Terrible. Horrible. Pathetic. Bush-league. Money-grubbing look. Makes me want to puke.

As above: Never, ever change the cap! That cap is really
the tradition of the team's ID. Also, the old "red and blue circle "is more attractive tha just an "all red" circle! Uniforms with "BOSTON" on them are FINE! Changing "tradition" is a VERY difficult sell. People don't like change; neither do I!

So let me get this straight... you people don't want the red Sox to generate revenue this year? It is precisely this kind of marketing that has helped Boston keep the coffers full so they can go and sign key free agents. And for you "holier-than-thou" Yankee fans out there, at least the Sox are trying to raise money, they aren't asking that city of Boston for more tax-free bonds.

And they don't have better things to do?

What's wrong the changes? Let’s start with . . . . Hey, what’s wrong with tradition? Given the crumbling economy, this is certainly a time to forego opulent expenditures; flies in the face of main street financial dilemma.

Will the new uniforms make Tek take fewer called strikes at the plate ? If not, it's nothing but another marketing scheme. Screw Tradition. $$$$$$$$$ talks.

TERRIBLE! Hate the new road uniforms!! The grey and red road uniforms were one of the best in baseball. The only change I would have done is make the visor red on the hats. I can live with the blue alternate uniforms. HATE the alternate red uniforms. I do like the hanging sox on the sleeve. But PLEASE get rid of those new road uniforms. Sox won 2 World Series in those red lettered road uniforms!! No need to change........

It doesn't really matter much, considering they only wear the alternates once every week or two.

You knew this was coming after their "no ticket price increases for existing seats" announcement last month.

I would suggest that the new logo be a hanging dollar sign.

I would also suggest that true fans (i.e. not the pink hat, camo hat, hanging sox hat buying lemmings) give some thought to attending games at their closest minor league baseball facility this year and support them.

Wow,

I remember the comments people made back in 1990 when the road unis with red lettering were unveiled (mostly on sports talk shows and in news papers). I remember “horrible” was used. “Ugly” was another word. But the most I heard was that the old blue lettering was tradition. (which was true. The blue lettering was NOT an 80’s thing. Up until that time red lettering had only been used before on road unis for a short period in the 70’s) And how the new red lettering was trampling all over it. How they were classic like the Yankees road unis. 18 years later they kinda bring it back and now and people are saying the same thing they did back in 1990.

We New Englanders really hate change don’t we?

It looks fine to me. They will rarely wear the "alternate" uniforms anyway. As it is, they wear weird uniforms on Sundays, and this will just continue that.

As long as they win the World Series, I don't care.

ABORT ABORT ABORT!!!

You would think the Red Sox might have a Poll and ask the Fan's what they think before making changes like this. The road uniform is awful, gray with blue letters and numbers are ugly... didn't they wear this type 40-50 years ago?
Keep the home uniform the same, on the road use the Blue Shirt.

Only 13 shopping days left before christmas...

Regular uniforms - fine. Alternate uniforms - leave 'em in the lockers And the "hanging socks" cap - whose brilliant idea was that? Nothing says "tradition" like the Boston Red Sox. You don't mess with tradition. Unless there's a pile of money to be made, it seems. Dump this junk and go back to what they had before.

The new primary road jersey is great. I've been waiting tfor the Celtics to revert back to the "Boston" road uni for quite some time. Hopefully they will follow the lead.

However, both alternative uniforms and the hanging sox logo are terrible.

In today's economy, it's just wonderful to see that the Sox have bucks to waste on dumb stuff like this!! Next year, they'll be forced to increase ticket & hot dog prices!!

Brilliant money making ploy! Now everybody has to replace their 'old' sox-branded junk.

The uniform looks like the YANKEES!!!!! What is this?

I like the new circle logo. It has a nice retro vibe to it. I agree a lot of the smaller market teams have done some truly hideous things with their alternate unis - with the camo being one of the worst examples. These don't bother me too much and they are still very conservative. As for the hanging Sox logo - I think I like it. The image vs. the letter gives you more options for background color. As long as you have that red pair of socks hanging there you know who you are talking about and you're not getting confused with another 'B" town.

If you read the press release on the Red Sox website yesterday, it said that the new road uniforms would "bring back memories of Yaz, Fisk, Rice and Evans". Unfortunately, for most of us, these new funeral type outfits bring back memories of Gary Allenson, Mark Clear, Reid Nichols & Glenn Hoffman.

These are just awful. Hey, here's a great idea...lets drain all of the color out of our uniforms!

The primary road uniforms are HORRIBLE...get rid of them
The alternative road uniforms are so-so...but I can do without (its okay if they wear them once a month or something)
The hanging sox hat logo......ummmm, the Red Sox are still in the MAJOR leagues, right? Awful...very "batting practice" looking.

It's all about money! 85% of the team don't even wear red socks so there goes the name! maybe we should change the name too

How about scraping the plans, save the cash, and lowering the ticket prices by the money saved!! Larry Luchino is a jerk, as well as the limited partners who signed off on this crap!

Does Mark Teixeira like the changes ? That's all anyone should be concerned about.

You don't like it because it's a Yankees uniform! Good God, what's wrong with these guys?!

I HATE the hanging sox logo. At least, as a primary logo. It's dorky. I think it's fine as an adornment on the sleeve. I also prefer the older Circle Red Sox logo. It has more clarity than the new design, and does a better job of identifying the team.

i think these new uniforms are great!!!! I haven't seen a nicer looking uni since Donna Pescow's waitress uniform in the tv show Angie!!!

Wait til you see the backs... they say "Chico's Bail Bonds"

LAME!!! New jerseys - what franchise is this? Arizona?

Pinkhats will buy these things up.

This is an atrocious money grab. Hideous.

Stupid! The symbol of the Red Sox is the 'B' for Boston. Hanging sox stink!

I like 'em

I still miss the old Patriots original logo! The hanging booties sox hats look awful!

It's all about money, they want us all to run out and buy the new gear. BOYCOT THE HANGING SOXS!!! Leave our beloved B alone.

Not going to help you beat the Rays or the Yanks.

Oh no! Change! My tiny sports-fan brain cannot cope with change! This will ruin my life! Waaah waaah! Boo hoo!

Seriously, what's wrong with you people? It's not like we've had the current uniform look forever, it was bound to change sooner or later. I'm sure you all can worry about more important things than this. I couldn't care less if they were all out there wearing tie-dye shirts and beanie caps as long as they were playing a good game.
As another poster said, jerseys and hats don't win games.

TERRIBLE!!!!

Here's a brilliant idea for those of you who don't like the new look because of "Greed." DON'T BUY THE NEW STUFF! Ownership doesn't make money on something, they're bound to kill it.

And griping about "tradition?" Please. Take a look at the Baseball HOF "Dressed to the Nines" online exhibit. Many Sox uni changes over the years. Or would you rather the good guys still be wearing wool lace-up jerseys? Things change. Get over yourselves.

All that said, the new road jerseys are a nice tip of the cap to the HISTORY of the team, something the ownership has been keen on since taking over. I've not liked the red jerseys on the players (though I own a replica), and I probably won't like the blue jerseys, either. I hope the hanging socks logo on the hats is a one year experiment, though as a fan, I'd certainly buy (and wear!) one. The Good Guys should have the stylized "B". It's a classic.

These new road uniforms are the worse thing to come out of this administration. Absolutely terrible choices, let's just pray this goes away after a year and we an just pretend it to be just a short nightmare...

Are they becoming the "Podunk Amatuer Softball Team?" What the hell are those new hats? Is someone trying to justify their job in marketing? Awful. Just plain awful!

The uniforms are hideous! They don't look anything like the 80's road uniforms, which were among the dullest in baseball to begin with. The script they are using for "Boston" reminds me of those horrible White Sox (softball type) uniforms from the 70's. The road uniforms they had were classic, among the best in baseball (and highly recognizable). This just smacks of a merchandising ploy. Not happy at all. I have no idea what they were thinking about here (other than $).

Gary Allenson, Mark Clear, Reid Nichols & Glenn Hoffman should have been modeling these uniforms. Just HORRIBLE (especially the primary road uniforms).

The good news is, I was going to buy a new color TV to watch the Sox this year...but after seeing these uniforms, a black & white tv set should be fine.

Boy what a surprise they do it 2 weeks b-4 Christmas. Scam!!!!

Have to make up for no ticket price increase some way.

Now available at retail outlets everywhere...
And of course at Redsox.com

Imagine, right before Christmas.

If some of you experts out there, against change, were for change, you might do be able to move away from fast food jobs and leave Mommy's basement.

Change isn't bad. The franchise seemed to do OK changing from the Yawkee days. Some were against the Monster seats but that's turned out to be fairly popular. Not increasing ticket prices for the upcoming year...there's a change as well.

Tell Santa to get ya a hanging Sox cap. In time, you'll grow to like it. Meanwhile, get a life.

Apparently people have WAY to much time on their hands over at fenway!! Of course this is not even close to the worst logo change.....yeah you all know what I am talking about. God bless Bob Kraft for everything he has done for New England football and otherwise except for dropping Pat for the stupid flying elvis! We need to start a campaign to bring back PAT the Patriot!!!

IF any of the Red Sox management read these, which I doubt.
Forget that stupid hat and stick with the traditional 'B' on the cap.
Why dont you just come right out with it and just tell us to hand over our wallets!
If its not broke, dont fix it.

the reason for the change? $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Taking the B off the hat is just stupid. But of course conning the public into buying more merchandise is not. And that is what this is all about.

The possibilities here are endless. For instance, if the organization takes a downturn and stinks for a few years, the hanging logo could have holes in the socks. Green could be employed more often to convey how the pitching makes one want to vomit. Gray is appropriate for Red Sox teams at .500 because it neither suggests strength nor complete disaster…It just says mediocre…middle of the pack…wait ‘til next year. But for this moment in time, the logo should just say: BO$TON

Noel, in case you don't know where you are this is a place where people post their OPINIONS. Everyone has one....try posting one of yours without the ridicule. Tiny brain indeed!!!!!!!!

If they want to go back to the old style, why not bring back the old tri-colored socks. Ted Williams looked great in them.

gotta love how lucrative licensing can be. simple merchandise management to create new avenues of revenue during challenging economic times. however, sell out city!!!!!! where's the commitment to tradtion like the yankees?

I am will be surprised if John Henry & Larry Luchino ( & the other stiff owners) do an info-mercial for last minute Christmas gifts on NESN. "How great your loved ones, including the kids & pets would look in the new Red Sox garb." "Be hip and don't look outdated wearing the old stuff that the team is rapidly disposing of!!"

blue and grey, reminds me of the yankees. how disgusting

I love it. I HATED the red-lettered away uniforms. This combines the old-school and more recent looks.

I'm less sold on the new hat.

The new/retro, whatever you call them, unies and logos are fine, but why mess with something thats already working when you have a team with such a delicate history of distraction and "curses"...leave well enough alone and stick with the unies that you have won 2 WS with this decdade. Instead put the time and money into C.C. or Mark Tiexera!

I can live with the new grey's, but not the hat and blue road jersey. The traditional look is best.

Sox owners are money-hungry JACKA$$ES!!

Meh. I do like the throwback style of the primary road uniforms. As long as the B logo hat and white with red trim remains the primary home uniform (which I think is old school in itself), I'm fine with it. But I doubt very much if I'll ever purchase a hanging sox hat.

i like the classic road greys, nice and historical, just the way I like it. and they did it in a classy way. the hanging sox logo is a good update, and kearning aside, the circle logo is more consistent typograhically. i don't have to buy it, but i like it.

The road jersey looks like a Yankee jersey, except BOSTON is in blue instead of NEW YORK, and they have hanging Sox on the sleeve. Don't be the EVIL EMPIRE!!!! Just don't do it!!!!

Socks on the hat? Really? The more you look at it the more ridiculous it becomes. Next they can put pictures of shoes on the shirt, gloves on the pants, and a little shirt logo on the shoes. That will be sweet.

I like the new road uniform. It would be better if they'd take the last name off the back.

The new alternate hat was a bad idea.

I can live with the Primary Road Uniform..nice retro look..but I like the old ones better..the red lettering jumps out at you..nice classic look..

The "Hanging Sox" logo looks goofy..the now secondary logo tells you all you need to know..the "Hanging Sox" scream "Pawtucket"..

The Alternate Road Unifrom should be burned..now..looks very much like the all blue look the Cubs and San Diego use..ick..bad..yuck..

I like the gray roadies; never got into the red lettering on the roads. I'm into simplicity/tradition in a road uniform. I'm so-so on the blue roadies. The new/alternate cap is awful; just a cheap marketing ploy. The Cardinals (another old-time team) did similar with the caps, and theirs look lousy. Best cap logos in baseball are (in no particular) order are Tigers, Yankees, and Red Sox; why mess with greatness? I'm OK on the tweaked logo; maintains tradition and class. LOVE the Bruins third jersey; OK with Celtics "alternate" road gear. Now, let's bring back Pat Patriot!!!

I can't stand the hanging Sox. I believe in tradition, leave the traditional B. Also the shirts look sort of cheap because they lack color and don't seem classy. They sort of resemble something a beer guys softball team would wear.

Be thankful that you are a baseball fan and not a fan of European soccer. The major teams there change colors and design pretty much every year, and they've got sponsor names on the jerseys as well.

What's next, are we going to have Camouflage jersey's too because they "looked good in San Diego" Why break away from tradition to go retro, it looked awful then and will look worse now.

Hate .....hate the new hat - absolutely stupid looking. The new jersey is cool.

Folks...get over it. The unis are fine. THe Sox need more revenue. I personally like the new hanging Sox hat and have had one for years. Sure it's about marketing so why get so upset. Would you rather have higher ticket prices? This way if you don't like this stuff, DON'T BUY IT!

I hated those 1980s road uniforms and the new primary road uniform is just as hideous. Could they get any more bland? At least the secondary roadies are tolerable.

They should worry more about signing Texiera and less about cosmetic changes.

I remember well when the team switched to the road uniforms they were wearing through last year and I was very pleased with the change. And the folks who point out that it's ridiculous to change the uniforms now associated with winning two titles (the ones they were wearing during each clinching game no less) are absolutely right. I'll be writing to the team asking them to go back to what they had because they were classic. The only reason to change them is to sell more jerseys, but I'll be requesting last year's model. How long until those are "vintage" and we'll go back? Jeez!

OK, really, who thinks of this stuff. Not talking about the money, that's a greedy given. I'm wondering who designs this muck? Creativity must have consisted of- Who do we want to look like. I know, San Diego looks cool and since we don't have a shred of original thought anyway-why not. I LOVE the 80's look too. I mean, I was beginning to miss those loosing days- So nostalgic. And the new anemic circle- says winner, doesn’t it? The loss of color, loss of character the pure looser pride it conveys. Last. Hanging Sox- Hanging is such an upbeat concept. I guess we are lucky, It could have been "Flying Sox!! Greed Masters- too bad. You really missed the mark with this.

Some things just shouldn't be changed. Awful idead. The new digs look ridiculous. Why does the team feel the need to re-invent the wheel? Keep the B, ditch the hanging sox, and change the jerseys back. The alternates will make us look like a spring training squad.

simply obnoxious. don't try to say this was done for any reason other than to make money, a new way to get people to buy more jerseys and more hats. The Red Sox have shown an ability to squeeze every last cent they can out this team, and this is just another example (shocking really that it was introduced a few weeks before Christmas).

Its a ploy to raise more revenue targeted toward their die-hard "man-child" fans that will buy into this gimmick and adorn their closets with even more costly jerseys. They've exhausted all other means in raising $$$$$$. They are not raising ticket prices (first time ever) or putting in new luxury seats or raising the price of beer. (I guess their marketing department frowned on $20 dollars a plastic glass Budweisers.) GO SOX, I WILL BE A DIEHARD FAN FOREVER!!!!

ALL owners are money hungry you morons. that is why they are rich enough to buy the teams in the 1st place. i love how red sox fans think that this ISN'T a business 1st and foremost. like this is some kind of altruistic endeavor for them. the trio has bills to pay. as long as they continue to put a winning team on the field, who cares what they make for money? i don't.

also, does anyone really think a uniform has anything do with winning? that is ridiculous to even consider...

ALL owners are money hungry you morons. that is why they are rich enough to buy the teams in the 1st place. i love how red sox fans think that this ISN'T a business 1st and foremost. like this is some kind of altruistic endeavor for them. the trio has bills to pay. as long as they continue to put a winning team on the field, who cares what they make for money? i don't.

also, does anyone really think a uniform has anything do with winning? that is ridiculous to even consider...

The Red Sox 1980s road uniforms were the worst and the new road uniforms are too similar. If the team was going for a retro look, and by retro you mean dull and bland, then mission accomplished. Changing the logo seems pointless, they just changed the typeface and color. I guess since the club didn't raise the price of the tickets this year, they needed another way to separate a fan from his money. Just a pre-Christmas cash grab.

These comments are hilarious. Talk about change-averse! What's next, take the lights out of Fenway because they weren't there in 1918?

The changes look great. The 80's-vintage road unis were klunky because of the block letters. The new ones use the same font that's used on the home jerseys - big improvement. It doesn't look like a Yankees jersey, by the way - the big BOSTON on the front of it is a good tip-off on that. So is the logo on the sleeve.

The increased use of the hanging sox logo on the cap demonstrates the power of the brand. To those who don't like it, then buy a cap with a B instead and hush. And for those Yankee-look-alike paranoids, please note that the Yankees don't have a design-only cap logo. Feel better?

I don't understand the change. We've been winning in the current uni's, and all baseball players and fans are so superstitious this is so stupid. The Hanging Sox is the stupidest logo i have ever seen. I for one will not buy one of those stupid hats, I'll continue to wear my worn out "B" hat. I don't mind the new road uniforms that much, but as for those alternate jerseys... burn those pieces of crap. Hope the PR people and Red Sox Marketing people are reading this, because the overwhelming consensus is that you guys dropped the ball big time on this one.
P.S. Did i mention the Hangging sox Suck..?
Di

Han

I'm 'old school' but when I was growing up in the 80's I always thought the Sox road uniforms stunk. It made them look like the Yankees!!! At least the current/most recent road uniforms were an improvement. There is absolutely NOTHING wrong with the Sox brand/logos. It is Marketing 101 that you don't mess with an established brand that sells. So why Red Sox are you doing this??? Don't we all remember the horrible experiment of the "third" Boston Bruins jerseys that were finally discontinued two years ago? The happy/stoned/Pooh Bear uniforms the 'B's would trot out for every weekend home game? Those stunk and so do these new Sox uniformst! Previous commenter was right. If it isn't broke don't fix it!

I never understood why there were white patches in the toe and heel of the socks.

I'm 'old school' but when I was growing up in the 80's I always thought the Sox road uniforms stunk. It made them look like the Yankees!!! At least the current/most recent road uniforms were an improvement. There is absolutely NOTHING wrong with the Sox brand/logos. It is Marketing 101 that you don't mess with an established brand that sells. So why Red Sox are you doing this??? Don't we all remember the horrible experiment of the "third" Boston Bruins jerseys that were finally discontinued two years ago? The happy/stoned/Pooh Bear uniforms the 'B's would trot out for every weekend home game? Those stunk and so do these new Sox uniformst! Previous commenter was right. If it isn't broke don't fix it!

the Most Obvious WORSE reason for going with this new design:
you just lost a lot of your fan base...........DAH !
....Sorry Maine, CT, VT ,NH, and RI..(All you Great New Endland folks)
...I guess you will really have to go out and get your own Pro baseball team now that the Red Sox have decided to be exclusively BOSTON.... thanks for all your support of the last 86 years and such....but we have a few recent championships under our belt now so...GO GET YOUR OWN TEAM! ( That is what the uniforms say to me and I live in Massachusetts)
- worst Marketing move of the Century (worse than Coke and new Coke)

Can't say that I like the new Hat, nor do I like the secondary logo. Some things should not change. The Boston Red Sox are about tradition. If we are going to change the uniform, why don't we just build a new ball park that can seat 65,000 people for they can allow more fans to have a great chance to get to a game without having to pay the earth for a ticket. We might even be able to put in wider seating since most americans are a bit larger than the fans of the 1920's and 30's.

Life long fan
Born In Lynn, known to the be city of Sin.

DON'T MESS WITH THE "B"!
Do we really want to emphasize that our mascot is laundry?

okay this is bullstein!!! Leave well enough alone. The Boston Red Sox are the Boston Red Sox. Why dont the montreal canadiens, or new york yankees change their uniforms? Because their not classless losers like lucchino.

Visions of October 1986 at Shea came back when I first took a look at the new road design. Too much blue on gray. And the hanging sox on the cap is HORRIBLE. Hopefully it will go away quickly like the white cap that came out in the early-mid 90s. If the club is committed to the design they should consider adding red trim to the blue road Old English lettering similar to the road jerseys in the early 70s. But overall -- thumbs way down!

Terrible marketing ploy and leave the B on the hat! You know what's next? Naming rights to Fenway. More and more advertising is making its way onto the Green Monster. They'll be dropping a new name on us any time now. I can see it coming.

Horrible...the B is classic. The hanging sox are ridiculous.

well... I guess the silver lining is that they didn't decide to go with those horrible Vest/Jersey things, like TB and Colorado have

If you are going to change the cap, why not the red cap of 1975? Looks good and has some history (Fisk, Rice, Lynn. Tiant)

WOW. You people are amazing. You are all writing as though your old jerseys and hats won't be wearable any longer! Who cares?! Honestly!? The Sox haven't REMOVED the "B" from the hats... they haven't changed the name of the team to the Yawkee Way Hushpuppies. They simple ADDED to the existing brand. Don't worry, people will still know you are a Red Sox fan if you walk down the road in your "B" hat and 1995 Garces jersey.

And, when did the uniforms say "New England" anyway? That was a stupid post.

Of course, the downside is that I wouldn't sign with a team that changes their uniforms and logos every few years. That is the real reason I signed with the Yankees.

It's hilarious how they cite "tradition" for some of these changes (fonts, new road grays), and then spit in the face of it with others (FOUR different uniforms, "hanging socks" cap). Guess what -- if you did something one way for 20 years, then changed and did it a second way for the next 90 years, THE TRADITIONAL WAY IS THE SECOND ONE. Worthless, dishonest marketing drivel. The Red Sox were also known as the Boston Americans for a brief period 100 years ago before being known as the Sox -- I guess we should change the name too? Anyway, all these different doll outfits show that the team doesn't understand the unique status of the Red Sox brand. They could be the Yankees but they act like the Diamondbacks or Mets or something. Sad. Those batting-practice colored jerseys look like little league unis, and that hanging socks cap (with the cute widdle red button on top!)... I don't even want to talk about that thing.

ew why would they do that. lets just chage tradtion why dont we? that is the ugliest grey i have ever seen. why change it? it was fine before?

They should take "BOSTON" off the front and the logo off the sleeves, then take the name & number off the back. There you go...pajamas. The primary road ones are AWFUL.

If they wanted to go "Retro" as they are saying...they should have gone with the v-neck pullover from the '75-'78 era and the red hats & helmets with blue bill. at least that was a period of winning teams and great Yaz, Fisk, Rice, Evans memories.

This Gary Allenson/Mark Clear era uniform brings back bad memories.

I like the new road grays (I think they will look much better on the field that on the "runway") but I do think that the alternate caps are much better off as a fan hat and not for the players.
The alternate home and away unis could go away and not a soul would miss them.

Hey "Sorry to New England Fans"...the Road Jerseys ALWAYS said Boston, regardless of Font or color or style...clearly you've been a long suffering fan for at least the past few weeks

"now that the Red Sox have decided to be exclusively BOSTON"

Um, yeah, they're not called the New England Red Sox. Relax. They didn't change the wording at all: Team name on the home jerseys, city name on the road jerseys. That's the way it was, and that's the way it always should be, for every team. (Some teams like NYY and CHC have logos on their home jerseys; that's fine too.)

I also approve of the dark blue lettering on the main road jersey, because that is less flashy than red. Less flashy means it's a more old-school look than before. Good. This is an old-school team.

But this "alternate" business is just crap. First of all, you will never see the Yankees wearing any kind of alternate jersey. I am a die-hard Yankee hater - But I will be the first to admit that the Yankees are way classier in this regard. They look at the big picture, realize their team's look is an iconic one, and refuse to diminish its iconic status by polluting it with garish clown suits. Our own team is just as iconic and we should keep to it. White at home, gray on the road, like Babe Ruth and Teddy Ballgame wore. Blue jerseys? This isn't the Patriots. Red jerseys are even more garish and always have been. Red and blue ought to be accent colors only.

And what on earth is the story with the alternate hat? Why would I ever buy a Sox hat that didn't have a B on it? Why would anyone? The B is the whole reason to wear one. Who is walking into a store, looking at the two different hats, and picking the one WITHOUT the B? That's like taking down a Christmas tree on the 24th. You just wasted the whole point of buying it in the first place.

their not great, I was expecting something like made in Japan written across the right shoulder... I guess they could have been a lot worse...What about the Japanese flag on the caps instead of he hanging soxs there is a big population in Japan waiting to buy... look at what that could have brought here K-Rod, C.C. and Texiera

I'm not a fan of the hanging sox logo being put on a hat and I hope they don't wear their alternate uniforms much for that reason. The Boston "B" is recognizable all over the world, it just doesn't make sense to add another logo (an inferior logo at that) to the team. I'm cool with the primary roads unis, though. For some reason they bring back a nice sense of nostalgia, and I didn't even live in the 80s. Eh, hopefully more money to the team, right?

The new Jerseys are fine, but the new hat logo absolutely sucks. I grew up in Danvers and have been living in Sweden for a number of years. I proudly wear my worn sox cap and because of it have bumped into a number of fellow Americans. Nothing like the beautiful red "B" on a blue background. It's well known, even in movies.

There's no way I'll wear a Sox cap with a goofy looking pair of socks hanging above my eyebrows. It looks like socks hanging at the fire place ready to be stuffed. Who are these morons who are entitled to change a revered logo? leave well enough alone. What's next? Change the team name to the "Boston Cods" ? To go along with the Orioles, Tigers, Panthers, Jaguars, Dolphins, etc.? Changing the logo on the hat is changing something that is classic and making it TOTALLY mediocre. BOO !!!!!!!!!!!!!

This is a disgusting ploy to milk the fans out of more money.

FINAL STRAW BOYS...I am ANTI- RED SOX now. Especially, when we don't make any upgrades to there pathetic offense and terrible bull pen.

THEO IS THE BIGGEST SCUM POSER IN THE WORLD. I HOPE YOU PAY DUQUETTE SOME $$$ ON THE DOWN LOW...

Does anybody else feel the blue alternate road uni's and hat reminds you of mid 90's mediocrity? Why change something perfect im guessing its to help make up for the freezing of ticket prices

Change the hat? Why don't you change the American Flag while your at it?! Don't mess with the hat!!!!

Another scam by the Red Sox to put more money in their greedy pockets. They dont care about the fans just about making money. Highest ticket prices in the league to sit in a outdated stadium. Every team in the league has a new ballpark pretty much, but Red Sox charge you top dollar to sit crammed and uncomfortable in a little ban box. The owners are just riding this Red Sox nation wagon laughing as they take your money.

Primaries are fine but those softball alternate uni's have to go! I've always hated those day game homer's the red is awful. New hat logo's are alright but I will always wear a B on my hat, that's what I grew up with that's what I'll wear. The "Hanging Sox" look a bit hokey. One last thing, could they add any more red to the circle logo? I liked the blue in it, didn't look so washed out. "Sox souvenirs here, get your Sox souvenirs here."...if it makes a few more bucks to get TEX here, I'm all for it!

How many years until they introduce the pink hats?

New road greys are terrible. Red alternate homes are terrible. Like the new alternate roads. Not too long ago it was Red Sox owners wanting to show off more red. Got rid of striped sox made them all red. Made team wear red underarmour now with these ugly new road greys it will be back to navy blue undershirts. Just another example of greedy owmers trying to make money.

There is no way I am buying one of those ridiculous looking hats. I guess in these tough economic times I am just going to have to treat the one I have better...

As for the 80's looking road jerseys (with the ugly giant sox hanging on the arms) - What are they trying to do, curse us or something?

Just awful

Just awful

It's all driven towards driving new revenue. With that said, let's revolt!!!! It is simple, do not buy any of the new stuff and pound the team with dis-approval e-mails, calls, etc....(Unfortunatley, alot of these "new" fans will go out and buy the stuff)

I dont mind an occasional "turn back the clock" theme, but this is really bad. How can you change perfection? It's been driving me crazy when they wore the alternate Red Jersey's on Sunday (or a double header). The Sox were one of the few teams left who didnt have to resort to the "alternate" jersey and stupid marketing-revenue ploys of this sell out.

The new hat is terrible and I refuse to buy it. Also, the new jersey looks like the Yankee jersey. Does anyone at Fenway care about the fans at all? Brutal...the idea is just to sell merchandise. Shame on management. You can keep your over-priced tickets and ugly new uniforms.

What happened to their freakin' sox? They're on a hat so they don.t wear them anymore? Are you serious?

I hope, no I pray that someone in the front office is reading this and expresses to the COO and the rest of the group, that the fan base is againts the changes. They are taking away a symbol of our past, present and future.

Please don't take away a symbol that unites Sox fans around the world.

Having a marketing and graphic design degree I get it. Coming from Boston I do not. We have enough change going on, don't mess with the one thing we can still hope for season after season.

Nice!...all that's missing is a little propeller for the top of the new hat and a chin strap... I had really liked the old "road" uni's that have been replaced...I thought they were really sharp with the red on grey...look's like it's back to the "glory years" look from the late 50's and early 60's!...geezus H Red Sox!...whadaya thinkin' about?

Ugly!!!!!! Nothing is better than the traditional logo!

OK....I agree leave well enough alone. Are we trying to honor history? or replace it?
...and lastly, the new home jerseys are nice, but the away version couldn't be much worse. I don't see much red. Except for the sleeve logo, the uniforms look somewhat yankee-like - Gross!

Great! Another way to get the fans to spend money. "We can't raise ticket prices this year, so lets make all the merchandise we've sold since 2003 obsolete so the we'll make up the difference selling new stuff!" Come on John and Larry, you're better than that.

Curse of the Chapeau-no...Capino...Logino???

If it ain't busted --don't fix it!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
The "Boston B" is so special after decades and decades --before the word "font" was even in our language that it should be left alone!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

SWEET TAP DANCING JEHOVAH....NO! NO! HELL-NO!

The new road uniforms scream "wannabe Yankees". Go back to the previous set.
It makes NO sense to remove the red from the uniforms. They didn't even use red as an outline trim. It needs red letters & numbers with navy trim and red piping. They won two World Series wearing the previous uniforms- now they go back to the dull navy and gray set......UGH. Oh yeah, they're "traditional" all right- when the Sox were traditionally the losers! They are the RED Sox, it would help if they looked the part.

Am I the only who thinks the new primary road jersey looks like the Yankees road jersey?

Waaah, waaaah.... where does this entitlement come from, regarding people who think the team should've "checked with the fans" before doing this? Unbelievable.

In 8 months, no ones going to even care or notice the uniforms, anyway. Get over it and move on with your lives, people...

Completely uninspired crap. And to think the pictures of the late 30's road jerseys were out there and they could have gone with that. Swing and a miss here.

Hmmm.......let's see.....so many great comments on something so important.....who cares about this? As long as they still play baseball and I can watch it, nothing else matters.

THE HAT HAS TO GO !!!!!

All the people whining about the "new" road jerseys that are "eighties" throwbacks and "scream Yankees" should consider some history lessons if they plan to continue being Sox fans.

The Sox have been using road jerseys like this off and on since 1936. All told, over forty years of their history have been played in jerseys like this. They wore navy blue lettering on the road straight through from 1936 to sometime in the sixties. Since they first adopted it, the navy blue text has been on their road uniforms almost twice as long as the red.

The only difference on these from the jerseys they wore from at least 1938 to 1980 is the font style, which they used from 1936 to 1938 in a white road jersey. This is basically a combination of those two.

But hey, go ahead and cry about them going back to a classic and historical uniform style if that's your priority.

Many of the ball park fans are from Boston, but clearly the players are nationals of other countries, here to earn money playing a sport. The game has changed since Ted William's time when the players were often local, like Tony C.

I don't care what they wear as long as they bring the World Series back to Beantown.

To sum it up so far:

B ON HATS, RED ON GRAY. TAKE THAT OTHER JUNK AWAY!

"The Boston "B" is recognizable all over the world"

I don't know what part of the world you've been in, but except for Japan and certain areas of central and south america, it most certainly is not.

This story is full of grumpy old new englanders who are adverse to change..who probably still drive the same car and wear the same clothes for the past 30 years. It's also full of ignorant pink hat bandwagon fans.

The Red Sox never were the New England Red Sox and their road jersey always had BOSTON on the front. Who ever wrote that post needs to get their head examined, or is maybe a 2 week old fan.

Colors, logos and uniforms never won championships for any team. This is no different. Maybe you haven't seen the photos of the new unis, but they do NOT look like the Yankees road unis...haven't you noticed it says Boston on the front and there's a pair or huge red hanging sox on the left sleeve? The new circle logo is barely any different than the old one. So what's the problem? NOTHING has changed except for the blue letters on the road jerseys, a very subtle change to the circle logo (barely noticeable), and the ALTERNATE hanging sox logo hat which won't even be used that much.

I don't remember anyone complaining with the green or red alternate uniforms, and green hats, which are hideous. I mean you say gray and blue has nothing to do with the Red Sox...how about GREEN?? haha No complaints then though. So this is ridiculous.

Boston fans complained for so long about not winning, and "whoa is me, we always lose, it's the curse" syndrome and now since you have nothing to complain about because the red sox win...you gripe with THIS??

Get over yourselves. No one is going to make you buy these unis (even though you eventually will) and you're not going to start hating the red sox because of this.

So what's the point of all of this? Just venting during a recession? I understand..

GO SOX!

I'm cool with the changes to the road jerseys, and I can live with the logo/hat updates. I hate both alternate jerseys. I wanted the third jersey to be a retro 70's pullover style.

But, this change won't cause a new curse. Team Henry has done almost everything right. It will work out, too.

They are ugly,but,who cares if they sign Teixeira...If they don't sign teixeira,even if they they had the greatest unis in the world they would still finish third in the division.

All you whiners probably couldn't pick the original Red Sox logo out of a line-up.
Change is the only constant, you can either go with the flow or drown. Seeing as though these new uniforms were inspired by the look used in the 70's and 80's, wouldn't that be MORE traditional than the current uniforms?

I think they should wear the red shirts for every home game and the blue shirts for every road game. Also they should wear the hanging sox for every game home and away.

Change is good! The white and grey old shirts are boring and so is the "B".

I like color and I like change. I think they did a GREAT job! And so what if they want to sell more merchandise. We don't have a new stadium. If you want to keep you beloved Fenway. Have to make it up somewhere. Have to keep up with the Jones' (Yankees) somehow!

I'm going to buy the new hat to support the "movement"!!!!!!!

oh nooo primary road is reminiscent of Yankees road jerseys! Not enough red...

Tradition only exists in the evil empire.
Stop trying to look like a softball team PLEASE.

KILL ME! Maybe I'm dreaming (*pinch* "OW!") wait, no I'm not. This cannot be happening. The new road uni's make me want to vomit real bad. No offense to the Red Sox members of the past with whom they erected this hideous jersey, but they are ugly. So is the new circle logo.

Can't wait for next year...the Mauve Monster!

I don't like it.
The hanging sox logo on the hat looks tacky. I like the logo itself, but keep it on the sleeves. The road uniforms look bland and closely resemble the 80's road uni's, which everyone knows we did fantastic in :-) I just don't understand this facination with wanting to incorporate blue - we're the RED sox.

BAD BAD BAD BAD BAD BAD BAD BAD. Leave well enough alone.

The Sox just doubled their revenue for apparel sales

Next thing the Sox marketing team will shove down our throats is a "NEW" and "IMPROVED" Fenway Park.

Stop this marketing catastophe NOW!!!

Leave the hanging sox out to dry.

Looks like something rejects from a T-Ball team.

The shirts aren't too bad. The hats are ghetto. They look like hats that should be worn tipped to the side, like the little idiots you see walking around the mall.

Given what's going on in this country right now....how amazingly frivolous and stupid this looks...why on EARTH was this a good idea again? Oh, yeah, $$$$.
The solo socks look like a clothes line, not a logo.
Dumb on a thousand levels.

Given what's going on in this country right now....how amazingly frivolous and stupid this looks...why on EARTH was this a good idea again? Oh, yeah, $$$$.
The solo socks look like a clothes line, not a logo.
Dumb on a thousand levels.

"those "hanging sox" will look great on my pink hat, I can wear it and look good at the game where I will have 7 beers, talk to everyone in my section about stuff going on at my job, and call all my friends on my cellphone to tell them where I'm sitting to see if they can see me on TV, oh that reminds me I need to renew my red sox nation membership cause I'm a huge fan!!! " Thanks for catering to me Larry , I don't like the real fans anyway!

RED SOX = TRADITION

It guess it really does depend on your age doesn't it. Those of us old enough to remember know that the "new" road unis (Black on gray) aren't really new but a return to what the team wore for most of our lives. I'm 55. When the team switched to what they've worn the last few years it was a shock to me. So it 's a perspective issue. I always liked the classic look of those road unis, but I don't like red jerseys or dark blue for that matter and that goes for the new cap logo. We all know why this is being done and although I don't like most of it, I understand the financial pressure of keeping pace with NY, and now TB.

I'm disappointed in the Red Sox right now. There was absolutely nothing wrong with the uniforms they had. I realize that baseball is a business and success is not only determined by wins and trophies, but also by the bottom line. That being said, why mess with something that isn't broken? I wouldn't have minded a new sleeve patch or something, but to overhaul the entire thing angers me a bit. I suppose I'll get used to it, but it won't be easy. And I refuse to purchase that awful new hat. How about we all refuse to buy any of the new logos so Lucchino is forced into reinstating the old uniforms. This is a tasteless effort to boost revenues and I will not budge.

New uniforms are awful. Home red jackets and new all red Sox Circle logo also awful. Hanging Red socks on front of cap is total bushleague. Remember the 1986 dugout jackets with the fuzzy red socks on the left breast? I still have mine and I love it, but it's TOO MUCH RED. We look like the freaking Anaheim Angels with all this red. They need to keep the current road jersey exactly as it is and make an alternate one in navy blue with red BOSTON letters, red sleeves and a navy B on the sleeve. I've got a home jersey in these colors and it's bad ass. Red should be part of any Sox uniform but never the full uniform. MAN I sound gay right now. Not that there's anything wrong with that!

I like the uniforms. The hats...not so much. The classic "B" should not be changed.

new grey / blue away unis look a bit yankeeish, don't they?? they are cool, and have tradition, etc... but i really loved the red on grey look.

and this is a bit nitpicky, but the new circle logo doesn't stand out as much as the old one because everything's in red instead of the nice red/blue contrast that you had with the old one. updated font makes sense, but boston and the ball seams should be in blue.

Ridiculous. This is in the name of tradition???? They've worn the current roadies for almost 20 years now and wore them as the Sox clinched their only two WS titles in 90 years. That's not tradition? These ARE the good old days. Keith Foulke leaping off the mound in 2004? Paps urging Tek to jump into his arms in 2007? Both done in a sharp looking uniform that they want to throw away for no good reason. Putting the Sox on the sleeve...no biggie there. But I didn't like the dull blue lettered unis when I was a kid and I still don't like them today.

First it was the hanging chad. Now it's the hanging sox. Where will it end ?

Umm, they look they way they used to in the 80's. How this is a big deal again?

The new hat is crap. The B stands alone and is an iconic image by itself, this thing looks bush league. I like the sox on the sleeve, and I like the road uniforms. If they don't make the playoffs, I say change them back.

Embarrassing. The Boston friggin' Diamondbacks. Maybe they should work some teal into the logo.

"It guess it really does depend on your age doesn't it. Those of us old enough to remember know that the "new" road unis (Black on gray) aren't really new but a return to what the team wore for most of our lives. I'm 55. When the team switched to what they've worn the last few years it was a shock to me. So it 's a perspective issue."

Partially, yes, but it seems more a bandwagon type of thing that a legitimate age thing. I'm only 24 and I love it, partially because I'm aware of the actual history of the uniforms. Everyone my age I know who's actually followed the Sox since their childhood is pretty into these road jerseys. I'm hoping to snag one for my brother for Christmas.

That said, I do assume older fans will be quicker to recognize this. My father's your age and I'd assume he's well aware of the history of these uniforms, as is my 73 year old grandmother who's been going to Fenway since the hey day of Williams (And was born a scant thirteen months before the first navy blue type Sox jersey's debut, to my knowledge).

$$$$$$$$$ is what it's all about. the only reason for this is to sell more hats and shirts. all the power to them, but dont be fooled into thinking its for any other reason

It's Obama's fault that the Yanks got CC and will likely get Burnett and Lowe as well. It's also Obama's fault that the Sox unis changed.

We do NOT need alternate anything!!! Where will this marketing madness end, Larry?! Where???!!!

It's all terrible, but the hat is an abomination. Why do you need to mess with tradition? And don't give me this "there were hanging sox on the hats in ninteen-dickety-whatever."

It is laughable to suggest that Red Sox fans are "overwhelmingly in favor of the hanging sox as our primary logo" as Mike Dee states in the NESN interview yesterday. When was that referendum?

This is an admitted marketing exercise for the team with no regard for what the fan base wants. For once, we could learn something from our rivals to the south. NYY have held fast to their uniform design over the past century with very few modifications. It is simple, classic, and we'd do well to follow their example in that regard. We have one of the best sets of team logos/images in all of sport. The fact that Larry Luccino and Mike Dee seem ready, willing, and able to whore it out is infuriating and just plain wrong.

Bring back the double-knit pullover and red cap w/ blue visor, circa 1975.

Not a fan of these changes. I don't like the alternate uniforms. If they want something truly retro then they can revive older uniforms than the 80s. I never liked the circle logo either. The "B" is my favorite logo, and partly because I think it stands for more than the Sox, it stands for Boston as well.

How bout bringing back the batting sock logo from the 50s? I've always liked that one better than the hanging sox. The cap should always have the "B" on it, in my opinion. Always.

Bring back the double-knit pullover and red cap w/ blue visor, circa 1975.

Why do you think they've introduced these new uniforms, hats, etc? $$- so fans can load up on them. Its marketing, guys. Seperate you from your cash.

Embarrassing. The Boston friggin' Diamondbacks. Maybe they should work some teal into the logo.

Everyone is entitled to a personal opinion, but there are too many quitters that call themselves Sox fans complaining. Fans need to be supportive of their hometown team, no matter what, and a good majority got their panties in a bunch because of new threads. Threatening to puke and all that jazz is very weak, especially coming from people I thought were from Boston. If you don't like the changes, it's ok but stop with the bashing and money conspiracies! Just don't buy the product like a normal person instead of crying like a child.

I've had a night to think about this....and they still stink. I might be even angrier today.

Tradition? What tradition, losing? The greatest Red Sox moments were made with the club wearing the modern style with RED (funny that, considering the team has "Red" in its name).

The new/old road uniforms are as bad as Mark Kotsay hitting with runners on base.

I'm sure it's just a marketing ploy to get people out their shopping for their new gear right before xmas. They probably realized sales were down b/c everyone had their sox gear after they won the world series so they had to mix it up a little to get people out shopping again...

When are the Red Sox going to unveil the new alternate ballplayer skin color? Folks are sick of the 96% white current roster and the almost all white tradition.

The Red Sox don't care about me - or you - personally. They do, however, care about what's in your wallet. That's just how it is.

Is it just my imagination or does the new road uniform look exactly like the Yankees road uniform except is says Boston instead of New York? Why on earth would we try to emulate the Yankees even further?! I'm OK with some changes, but why eliminate the Red? That is what defines the Red Sox. Not blue. Just another attempt to get more money out of the franchise. So sad that sports have come to this.

I guess the new regime that loved the "retro" look were not around in 1986. So ownership trashed the uniform that represents some of the greatest glory in Sox history (2 World Championships celebrated while wearing those uniforms) for a look that harkens back to some of the worst times in Red Sox history (Game 6 1986 anyone?) I'll take the championship legacy. I also think they screwed up the logo. Nothing wrong with the BOSTON in blue with the red outline. That would have looked better on the new road uniforms. I must admit I hope they wear the blue roadies more. They are not nearly as bland

I like the gray primary road uniform, although it does look rather yankees-esque, but those hats with the hanging socks are truly horrible, they look like those cheap freebies you get from a bank for signing up for checking account.

awful....make it up to me and put MARK TEIXIERA IN ONE ...and I wont care what it looks like

loooks way too much like the Yankee's jerseys... Booo with the new uniforms... and they took the 'B' off of the fitteds??? what are they thinkin'... AWFUL!

way to ruin a good thing....i like the alternative hat though. kinda street

What's with those hanging sox? Is this a takeoff on the "Night before Christmas" verse? Roadie uni's are hideous too. Please all fans, Boycott this shameless gimmick to generate new souvenir revenue. Yecchh! Am I being too tactful?

When will Fenway get these new colors?

You people have to be kidding.

Get over it, losers. The new, very minor changes look fine, and they're making no changes to the classic primary home uniform. Things aren't always going to stay exactly the way you remember them from the "good old days."

Hideous.
Awful.

Time for new Red Sox ownership. Yeah, we finally won. But now they are turning my beloved Sox into a straight up marketing company. They are alienating their truest fans by implementing stupid standing room rules, marketing all this awful merchandise. etc.etc.

Check this one up to more Red Sox GREED. Change the logo and the faithfull following will be happy to buy the new designs. Not Me!!

I'm sure the bandwagons and the pink hats won't like the change, since they've never know different. But us old schoolers dig the gray and blue roadie. But while we're at it, let's get rid of the last names on the road jerseys altogether. Tradition baby!

BRING BACK THE B!!!!!

I always felt that the NY Yankees and the Boston Red Sox were the only two teams left that really believed in and stuck to TRADITION. I guess there's only one left now. I can't imagine the pinstripes or intertwining NY ever being changed. Even the new stadium is reverting back in design.

A ploy to get fans out buying merchandise for the Christmas season--stay classy, Luchinno

Stupid! Stupid! Stupid!

Why change a thing. Its just a crappy way to make money!

Now all of the 2004 - present fans can buy more crap!

HAHAHHAHAHAA..... I love all you pink hats showing your true colors! You can tell how many of the comments are from "fans" that hopped on the bandwagon in 04.

Either you people didn't read the story or you have no idea what you're talking about! The cap with the sox logo is an ALTERNATE CAP to be worn second game of double headers, day game after night game. It's not an every game cap and will be worn very few times out of the 162 (hopefully more). They will still be wearing the standard B cap for most of the games next season. Secondly, the primary road jersey changed something that was 16 seasons old. I liked the old primary road jersey, and I like the new one. I think it has a classic vibe to it!

Do you know how many times the Sox organization has changed uniforms in the history of the ball club? Didn't think so? GET A GRIP PEOPLE! Uniforms don't win games, players do!

p.s.
Yes, it's a marketing ploy! Who cares if it brings in the capital to put contending teams on the ballfield! If you don't like it, move to Kansas City and become a Royals fan because they'd love to have you!

I f you're fool enough to pay the ticket prices you'll be fool enough to buy the new shirts and caps. Stop all your whining its whose on the field wearing them that counts. Been a Red Sox fan for fifty years, I remember traditional uniforms and eighth place finishes.

The B logo should be the primary logo on the caps. Do you know how long it took RSN to grow to the west coast. I smile every time I see someone wearing a "B" baseball cap in LA, and I often comment to them about our beloved team. It brings us transplans together. The "B" bonds us. I just don't see the hanging sox logo catching. Keep the B!

But when it's all said and done, I still love my team. Red Sox '09.

For years, and especially throughout their undefeated 2007 regular season, Bill Belichick wore his gray hoodie. He wore it in the playoffs, too. Then, for no apparent reason, he changed and wore the red hoodie during the Super Bowl in January, and they lost.

Coincidence? Maybe. I'm just sayin'. Go with what works.

HATE the hat.

Not as sweet as the 80's White Sox uni's! Shorts and big wide collars!! Awesome!

By the way: You all realize this is solely for extra revenue, right? So don't complain because they're gonna need some extra coin when they sign Teixeira. You could dress a switch hitting power hitter in a clown outfit and he'll look just fine.

Smoot can see for miles and miles and miles.
Smoot builds bridges.

Ugly. Embarrassingly ugly.

Did they run out of shades of pink?

wow...all this new stuff to buy. totally wicked pissa cool!!!! I'm going to buy it all. Buy buy buy buy!!!!!! Yaaaaay! I can't wait until the first rain out game that doesn't get called until 9pm....that will give me time to shop for more of this wicked cool stuff....yaaaaay. that's sarcasm ownership.....don't get excited.

The model guy looks like Jacoby Ellsbury

They have one of the oldest most recognized logos in baseball. Why change it??? You don't see McDonald's tossing out the golden arches for obvious reasons. Looks like this is just another dumb marketing ploy by the owners, much like the Red Sox Nation card.

If they're going to go retro, they should also go two-tone on the cap. Red skull, with a dark blue brim. Like '75. I don't mind the change, it's something they've done during their whole history.

Awful. Tom Yawkey is turning over in his grave.

Outstanding. The new logo is awesome and should have been changed many years ago.

i wish the pink hats would go away. who cares if the throw a alternate jersey in the mix??? that is how they make money, and in turn stay competative. only fakers and posers care what they were. and the 80's throw backs are great. i liked the recent road jerseys, but the new road jersey's are more a representative of tradition. only a pink hat would complain about the switch.

please go away pink hat, so i can enjoy the sox again???

The alternate jerseys make us look like a softball team.

As a guy previously stated go to the Sox official site to the contact us section and write a complaint. To remove the "B" is an abomination.

Only if I was a yankees fan.

Oops did I just say that? I havn't uttered those words in 6 years.

I really liked the old road uniforms, but I guess that I can live with this new one. I absolutely love the home uniforms because they are so iconic. I think that they actually rival Yankee & Cubs pinstripes. I am usually disappointed and distracted when they wear the "alternates," but, again, I can live with them.... As for the new logo hats? They are S-T-U-P-I-D. Dump those and fire the imbicile who came up with them. I will *NEVER* be caught dead in that ugly thing! You'll get no new merchandising money from me, fellas and I've got a lot of people to buy for.

I think it's ironic that you don't see red socks any longer. The socks are mostly covered.

Never change the hat. The "B" is world known. The 80's BOSTON uniform with the block lettering was nicer then the new BOSTON.

Dumb, dumb, dumb move. I'm embarrassed. Especially the hat. Looks like a scrotum. There are just some things you don't change, and the Sox uniform is one of those things.

Dumb, dumb, dumb move. I'm embarrassed. Especially the hat. Looks like a scrotum. There are just some things you don't change, and the Sox uniform is one of those things.

The new grey away uniforms with blue Boston typography definitely have an old-school vibe to them. I especially like the new type face. It complements the traditional B on the cap. Not crazy about the softball team blue and red colored jerseys. I like the cleaner circle logo. Neutral on the hanging sox logo--might look good in person.

The new grey away uniforms definitely have an old-school vibe to them. I especially like the new type face. It complements the traditional B on the cap. Not crazy about the softball team blue and red colored jerseys. I like the cleaner circle logo. Neutral on the hanging sox logo--might look good in person.

Dumb, dumb, dumb move. I'm embarrassed. Especially the hat. Looks like a scrotum. There are just some things you don't change, and the Sox uniform is one of those things.

The new grey away uniforms with blue Boston typography definitely have an old-school vibe to them. I especially like the new type face. It complements the traditional B on the cap. Not crazy about the softball team blue and red colored jerseys. I like the cleaner circle logo. Neutral on the hanging sox logo--might look good in person.

The "old circle" sox logo should remain as is!!!!!!!!!!!! I don't like Boston and Red Sox all in the same font... looks tacky!

Don't mind the hanging Sox but nothing will ever beat the simple "B"!

Ladies and Gentlemen, Boys & Girls, welcome to Fenway Park... where everything is for sale! For their next trick, John Henry & Co. are going to get alternate logos tattoo'd on their oversized heads! I guess we know why they didn't raise ticket prices this year so now everybody can buy this new 'merchandise' and the owners will see the year-over-year 5% net income gain by way of merchandise sales!

Hey, the team is the BOSTON Red Sox !! I want the "B" back! You should hang the "hanging sox" out to dry!! The new colors for the secondary uniforms are ok.
While I'm at it - keep Jason Varitek!!

Put the names on the back of the home uniforms!! Complete the change over!

The uniforms have changed over the years, so I'm fine with these.

BUT DON'T MESS WITH THE "B" LOGO HAT!

I like the new road uniforms especially. Reminds me of the '80s Sox uniform worn on the road. Can't wait to get a new fitted hat the hangin sox logo.

god how i HATE the new caps!!!!!! keep the "B"!!!!! what in the hell is wrong with these people?? for the love of god, the sox are going to look like a bunch of fools. i loved the unis as they were and hate the new ones. why why WHY???

I can just see Tek now. Wearing his new uniform and new cap he ups his batting average to .190 and only strikes out looking nine out of ten times.

Jay at 254 has it right:

HAHAHHAHAHAA..... I love all you pink hats showing your true colors! You can tell how many of the comments are from "fans" that hopped on the bandwagon in 04.

Either you people didn't read the story or you have no idea what you're talking about! The cap with the sox logo is an ALTERNATE CAP to be worn second game of double headers, day game after night game. It's not an every game cap and will be worn very few times out of the 162 (hopefully more). They will still be wearing the standard B cap for most of the games next season. Secondly, the primary road jersey changed something that was 16 seasons old. I liked the old primary road jersey, and I like the new one. I think it has a classic vibe to it!

Do you know how many times the Sox organization has changed uniforms in the history of the ball club? Didn't think so? GET A GRIP PEOPLE! Uniforms don't win games, players do!

p.s.
Yes, it's a marketing ploy! Who cares if it brings in the capital to put contending teams on the ballfield! If you don't like it, move to Kansas City and become a Royals fan because they'd love to have you!

"There's a slow roller down to first..."

There’s nothing like bringing back painful memories. For such a superstitious city, I can’t believe they went back to the 80’s uniform. I understand its all about marketing but don’t mess with successes. Changing the uniforms when you’re winning would be like trying to convince Boggs to eat steak before every game.

The Hat has to go too!!! Especially because I don't want to see that hat in PINK!!!

"The new/old road uniforms are as bad as Mark Kotsay hitting with runners on base."

Considering he hit .282 career and .294 with the Sox with men on base, and that's pretty good, I have to agree. These uniforms ARE pretty nice.

Jeez. All these whiners. Everyone's crying marketing ploy, blah, blah, greedy front office, blah, blah, anything for a buck. Need I remind you that the current ownership group was the only potential suitor that didn't plan on bulldozing Fenway to building a new stadium? Do you all forget the ticket freeze they've applied for next season?

Honestly, if the internet were this big back in the late eighties/early nineties, when the Sox started wearing the current uniforms, I guarantee all of you would've been crying "tradition," "change bad" and the like like you sorry group of whiners are now. I can't wait until twenty years from now, when they change again, all of you start crying about how much better the ones we're bringing in now were.

God. Some of you people are embarrassing. Grow a pair, people.

It's all about CHANGE. Just ask Obama.

The uniform changes are pathetic and were not necessary. This could lead to a whole new curse - the curse of the ugly uniforms. And why change the logo? Message to Red Sox management: Please spend more time getting better players and spend less time on needless uniform and logo changes.

I don't like them and I won't buy them! I hope the oldies will still be available!

I dont like it

They look like Yankee uniforms. Stupid change.

Just a terrible decision to return to the drab '80s look. The red-accent road uniforms they've been wearing are great; in fact, the best change to make would have been to complete the red look by turning the hats from blue to red. A terrible shame.

The Bill Buckner tribut uniform has finally been released!!

This is Boston, not Paris. There are baseball players, not models. the BoSox colors are:
RED, WHITE & BLUE-Home & RED, GREY & BLUE-Away
Red Soxes management get a life!!!!!

I can't believe you bunch of pink hats are overreacting over these MINOR changes. What part of "ALTERNATE" don't you understand??? THE PRIMARY LOGO ON THE HAT IS STILL THE B!!!!!!!!!

IQ test should be administered before submitting posts and being a sports fan.

The socks on the hat looks REALLY stupid!

You people realize that the whole reason for the change is because the ownership believes that in order to have Red Sox NATION become a reality.. they must take the Boston out of the team. If you think this "alternate cap" is all they'll do, you are soarly mistaken. It is the first step in the transformation. They are fully aware it would be a disaster, publicity-wise to make a stark change. This is an effort to slowly take Boston off the marketing. Soon Red Sox will adorn the away uniforms as well (give it 3-5 years) Once the B is fully replaced, the Red Sox will not have a hint of BOSTON on its marketing. Ownership is banking on the larger market tofill the pockets of the club where stadium and TV rights are full to marketing capacity!!!

Believe it!!!!!

You people realize that the whole reason for the change is because the ownership believes that in order to have Red Sox NATION become a reality.. they must take the Boston out of the team. If you think this "alternate cap" is all they'll do, you are soarly mistaken. It is the first step in the transformation. They are fully aware it would be a disaster, publicity-wise to make a stark change. This is an effort to slowly take Boston off the marketing. Soon Red Sox will adorn the away uniforms as well (give it 3-5 years) Once the B is fully replaced, the Red Sox will not have a hint of BOSTON on its marketing. Ownership is banking on the larger market tofill the pockets of the club where stadium and TV rights are full to marketing capacity!!!

Believe it!!!!!

When I was a kid the away uniforms were grey with blue writing. They didn't have the red writing til they started putting names on the back of the uniform. having said that, I like the blue on grey. Not a huge fan of the all blue jersey but I grew to like the red one so we'll see. As for the hats, absolutely not. It's great for fans but the team should wear the B..that is one thing that should never change!!

Why mess with such a storied brand? What don't their marketing guru's understand?

Not hard to figure this one out. Sox managment is getting good "press" because they didn't raise ticket prices during these hard times. BUT, they can make up the revenue by changing the uniform as all "true fans" will need to update their wardrobe.

Just plain embarrasing. Do you think the sox marketing bozos will now start selling towels for fans to wave in the playoffs?

no tix increase . new unis . wow. you never change your hat logo . the nats have 2 hat logos. maybe we will be as good as the nats

You realize that the sales of these items will be a large part of Mark Teixiera contract! Let's get out there and contribute.

Getting rid of the B absolutely stinks. Yhe colors and other stuff, OK. I can live witgh it. But the B? Ridiculous. Bunch of marketing school nerds. Way to mess with tradition.

I HATE the secondary uniforms. They look like something from a softball league and should only be worn during spring training. The changes to the primary uniforms seem nice but , as much as I dislike the Yankees, you have to respect their home-white/road-gray consistency and the fact that they don't use gimmicks.

ah yes, nothing gets the old blood boiling more than CHANGE..face it, change happens..I don't usually deal with it very well, BUT in this case, I LOVE those new unis and logos...

If I didn't know better, I would have thought people were talking of the apocolypse being upon us. Look, this is rediculous. You could always buy the hanging sox hats and the blue shirts. There is nothing new about that. only difference is the team will play in them. And the primary away uni, seriously... whatever. The B isn't going anywhere either. Its going to be part of the PRIMARY attire while the sox will be a SECONDARY. Garuntee half the people complaining about this, will be the first in line to shell out whatever the sox will charge at the team store.

HATE IT ! HATE IT ! HATE IT ! road unis are horrible. they 're bland and look way too much like the yankees. secondary logo looks minor league. the new hat is okay but only as an alternate.

No disrespect to average Red Sox fan Lynn Hendrickson of Nashua, N.H., but Heidi Whatney modeling that shirt would have been more compelling.

While the Yankees get stronger- Red Sox work on new uniforms; great.

both alternative uniforms look terrible. just stick with the old ones. i don't see why you need more marketing ploys, the red sox already have sold out every home game for a long time and also have the largest fan base in the MLB for road games.

What is happening to the Boston Red Sox?

i would have liked to have seen a red hat for home games and blue for away. like the Cardinals do. Also, the hanging sox on the hat should be a little bigger...

Gross, gag, puke, yuk. Just plain drab looking with the new primary road uniforms. Their road uni's of the last few years were even better than the home uni's. Why change that? Stupid.

changing the uniforms was a good idea...but changing the logo was the stupidist idea ever. what was yall thinking....keep the "B" i guess yall gonna loose alot of fans...

Two thoughts:

1) A year ago the then lowly Tampa Bay Devil Rays revamped their brand and image - they needed too. Is management saying that our mighty Boston Red Sox are comparably in need of the makeover the Rays received. Like the Rays removing the "Devil" will we just be known at the "Boston ( ) Sox"?

2) In parading out new uniforms should the Sox take a lesson from the Bruins? Remember the yellow Bear jerseys? Yeah, that worked well.

Bottom line, I agree, don't mess with the cap and bring back the original circle logo and I can live with the rest (grudgingly).

In the words of John Lennon, Let It B.

What are they thinking, they won two world series with the old uniform, after 86 years without winning, with that uniform, another dumb move, by our beloved team.

IF ITS NOT BROKE THEN WHY FIX (CHANGE ) IT JOHN /GEORGIA

I'm young, but I grew up in a family full of Sox fans. My Nana used to talk about Ted Williams, Bobby Doer, and Rico Petrocelli. Growing up for me, it was Jim Rice, Wade Boggs, and Rocket. The truth is, that all of those guys wore the blue on grey. I'm not opposed to that. And while I do prefer the classic B hat, I'm not bothered by a secondary hat. It's secondary. That means that it will be worn on a few games each season. I will still choose to wear the classic, but if some other people want to spend 25 bucks on the new alternate cap and that money goes to help us field a competitive team, I'm all for it. It's not like we're adding pinstripes, for crying out loud.

Ridiculous.

OK, so the Yanks bought Sabathia and Burnett.

We bought ugly new uniforms.

Like we needed them? Yes, just another money-grabbing marketing ploy that gives credence to the generally-held low opinion of Red Sox Nation.

I think they want to look different, just like everyone else. Come on! They look just like the Toronto jerseys.

You have got to be kidding me; the Red Sox can't be serious??? Most teams leave their spring training uniforms in Florida/Arizona when the regular season starts.

Oh come on now! They're just making the hanging sox in the old logo front and center. Christ almighty! I mean come on... it's not like the change from Pat Patriot to Flying Elvis... and we eventually came to accept that!

Why would you change it? It was fine before, looks awful now. whatever, still better than pinstripes.

I think the gray jerseys would look better if the letters and numbers were trimed in red.

The Red Sox are such a traditional brand with such intensely loyal fans, it is not surprising that any change is met with negative reaction. But folks, what are they really changing? These changes are classy extensions of the traditional brand icons. The Sox are carefully maintaining long-established logos and their unique font. The gray road uniforms look terrific -- more "traditional" than the recent ones and an improvement on the old block letters. I have always loved the "hanging Sox" logo -- it is one of the most distinct and instantly recognizable non-letter logos in sports. It looks far better than the Yankees' top hat, the Cardinal perched on the bat, or the cartoon bear face of the Cubs. There is only one way I think they go too far here -- wearing the hanging Sox on the cap for games. Only the B should be on the cap in games. But if they do it rarely, only a few times a year for unique occasions, I can live with it. A Red Sox player wears a B on his cap, and that's just how it is. Sell all the hanging Sox caps you want, just don't wear them on the field in real games.

There have been many changes to the uniforms during my time as a fan (since 1955); those lamenting or even denouncing "the end of tradition" appear to be fans whose idea of "tradition" dates back to 1998. A reminder: anyone who collected Topps cards through the 1950s recalls the goofy batting red sock. Old, discarded logos simply mark particular eras and keep people mildly interested as time passes.. As far as these changes go: frankly, the "two sox" logo is a BIG improvement over the graphically messy two-font Boston Red Sox circular logo (the replacement "round" logo is MUCH cleaner). In addition, going for a standard "RED SOX" script has been long overdue. As for the away jersey, the front of the gray uniform has traditionally been subject to change-- it's the white uniform that says "tradition" (the Red Sox are more like the Tigers in this regard than they are the Yankees, but even the Yankees have "overtweaked" their road uniforms over the years). The new "two sox" cap is no more an aberration than the red hat with a blue B. The blue with the red B remains primary, thank goodness. Finally, I understand the logic of all the red now associated in the color scheme but anyone raised on Frank Malzone, Jimmy Piersall, and Bill Monbouquette knows the undershirts are BLUE, dammit.

Two words. UG. LY.

The alternate uniforms look like they belong on a minor league team, and the "Boston" in the circle logo looks weak in the Sox font as compared to the old logo. I do love the road grays with the "Boston" in Sox font, though. I always wondered when they had grays before why they had such plain lettering.

Just awful... This is what second division clubs do....and colored jerseys are for Industrial league softball,....Why have a hanging Sox logo...when according to the pictures....the players don't wear any anyway? Given that...why doesnt Larry just RENAME the team?

If they wanted to go traditional, they should go back to the navy blue gut shirts and striped sox.

Just awful... This is what second division clubs do....and colored jerseys are for Industrial league softball,....Why have a hanging Sox logo...when according to the pictures....the players don't wear any anyway? Given that...why doesnt Larry just RENAME the team?

People of the Nation. Shut-up and stop whinning! Immediately, take your $31.99 to the New Era Cap web site and buy a new hat. It's important. Theo and Big Tex appreciate your contribution, thank you!

The away top looks like Tampa Bay Devil Rays to me! I like the red hanging socks but a blue away uniform?Why not go for a more red,white and blue top?

Post # 302 by Matt : "You people realize that the whole reason for the change is ....."
Good job Matt, I think you got a home run - grand slam on that !
....Red Sox Nation will then go Red Sox Universe....

Take a way the last few years and please can someone tell me what kind of history is he talking about? PLEASE!!!

Manny said to tell ya he's glad he got out before he had to wear one of those.

Terrible choice, looked great the way it was, it was becoming an icon to baseball with the Boston "B", no point in changing it. It now looks bland!! What got us to two world championships, and we are going to change it?? Not a great choice.

I have to agree, look at the primary road uniforms. They remind me of the Yankees. So Much. Like if the Logo on the cap was a white NY, it would be complete.

Um wtf...the road uniforms look like the damn yankees

Could it be that the 'fans' the Red Sox cite as being in support of the changes are the very pink hats that buy up all of our tickets yet couldn't tell you who Brian Daubach or Lou Merloni are if their lives depended on it? I think yes.

I hate the Yankees, but this just proves why they still stand a step above the rest as far as tradition and respectability goes. They have had two uniforms--one home, one road, and it has been that way FOREVER. They have no awful, glowing red alternates, no softball style spring training-ish blue abominations. They only have the yankee uniform. There's a reason that no matter how well the Red Sox perform on the field and no matter how much it pains us Sox fans, the Yankees are still the classier and more respectable organization.

We won the last two world series on the road in what I think are great uniforms.

Now we have this stupid looking attire.

Pretty soon we'll be pulling a mariners and wearing batting practice jerseys in games.

What is so (*&#R^(@# wrong with just two uniforms? One for home, one for the road?! And the management should be ashamed for even trying to replace the "B" with anything else, even for just "1%" of the games.

Stupid stupid stupid.

To all the people saying "we need to sell uni's to sign Texieria".

What's the matter? The Sox Coffins not as hot as they thought?

With all the Red Sox branded junk I see out there, we should be able to afford Tex in spades already. There's no need to mess with the teams traditional and well loved look on the field.

Keep the new logo, junk the rest.

As a true Red Sox fan I dont agree with the new uniforms for hope sake nowour road uniforms look as hideous and stupid likethe Gaykees... I do dig the new alternate blue jesey although i dont think navy blue and gray look cool.

As long as these changes come with the new contract of Texeira people should not panic and revolt against them, YET.... if failing to sign him we're in deep shit

Gouge us on tickets (when the average REAL fan can even get them for a family of four), and now COMPLETELY SCREW UP the second most recognizeable logo in sports (sorry, Skankees "NY" logo is #1). Just pathetic. I'll stick with what can now be referred too as my "throwback" gear.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
The uniforms are a sacred thing. It's amazing that some bonehead marketing exec can put these out and actually think people will adopt them. You don't mess with something as sacred as the Red Sox look and logos. Once they see that no one actually buys them they will pretend it never happened. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

I rather like the new/old road uniforms with the hanging Sox added on. But the hanging Sox cap is the worst and ugliest cap I have ever seen (besides a Yankees one). It ranks right up there with those nasty brown caps the Padres used to have back in the '70s. PLEASE GET RID OF THOSE! I agree NOTHING else should be on the cap but a B! Please do not buy these pieces of crap.

So while the Yankees are announcing the signing of CC and AJ we are focused on selling hats with cute little baby socks on them. How nice. I bet the blue and pink versions sell well. Are you kidding me? This has to be a joke. Please don't let Tex see the hat until he signs.

The old "circle sox" logo must remain. The secondary "circle sox" logo I can live with. The hanging sox is so generic it borders on saving money in merchandising by having only white and red in it. As for the new primary road unis, they flat-out look like someone went to the store and they heated the name on with an iron. No outline color? If they wanted to change, just keep what was their current road jersey and flip-flop the red fill with navy fill and change the outline color to red. The alternate road jersey is fine. The alternate hat? No way. Looks cheap.

It's so good to see that some things have never and will never change in Red Sox nation....like the nasal bellyaching whine of so many inhabitants.
All this grousing over a cap that will be rolled out a handful of games a year? Love how the "real" (eyes rolling) fans claim this is messing with tradition. The hanging Sox logo has been around since the 1930's. The road grays are also old school and have a classy look to them.
As a Sox fan of many years (my 1st game as a young kid was in '67) I can honestly say I'm embarrassed by such a display of whining tantrums by so many so called "real" Sox fans. What a joke!! Grow up children!!
PS - Dear Larry Lucchino, I'm begging you to have the team wear the hanging Sox cap on opening day at Fenway. Slap 'em down Larry!!

Let me just start by saying, lets get out of our caves everybody. Tthe jerseys are a nice touch, a cooperstown feel. Who cares about the hats? How often do you find your self sitting in your house going, "Wow, I love the B on the hat, it makes the uniform, it makes the Sox who they are today" It's in a while, its not like they are gonna wear them every night, most of you people writing most likely dont even watch everynight, including the guy up there who said lets sign C.C. Where has he been he's been? Hes been with the yankees now for what 3 days, he posted that yesterday, he's a pink hat. Would you guys rather have the camo jerseys San Deigo has. The grey uniforms is something that everyteam has on the road. The "hanging sox" are fine. It could be a whole lot worse. Lets all stop complaining about the jerseys they will wear once every month. Lets worry about when we are going to sign Mark and bringing back Lowe, not what they will be wearing in a city away from boston I'm 20 years old and can say that they sox are more important to me than they are to most of you, and i dont care about the jerseys as long as i have another world series poster hanging in my room at the end of the season

The "hanging sox" logo is silly looking.... come on people, it's a HANGING PAIR OF SOCKS. could it be any sillier?

can this new crap leave whats good stay good

i like the caps,,, But that 80's grey uniform with black letters over grey looks more like a sweat shirt than a uniform. It's ugly. Drab. Dull. I recall when the Sox got rid of the red after 1978 and replaced it with black letters on grey that the team went from exciting to dull.

May i just say that Mary Frontiero, comment #323, is a fucking idiot. ITS FUCKING PAUL MCCARTNEY!!!! And the fact that they put it up on Dirtdogs makes me angrier than Roger Clemens after a fresh ass puncture. But thank God we have people in the world with minds like Mary Frontiero to solve these problems.

May i just say that Mary Frontiero, comment #323, is a fucking idiot. ITS FUCKING PAUL MCCARTNEY!!!! And the fact that they put it up on Dirtdogs makes me angrier than Roger Clemens after a fresh ass puncture. But thank God we have people in the world with minds like Mary Frontiero to solve these problems.

#323

McCartney wrote Let It Be :)

They go to every New England state and many others with the trophy preaching that Red Sox Nation is everywhere. they encourage us to buy the RSN membership cards to prove our loyalty. They raise ticket prices regularly along with the price of concessions. And we do it without complaint because we love The Red Sox. Now they change the uniforms to again take our money. I understand the decision to do this. But it's our money, shouldn't we have voted on what we would like to see. Don't get me wrong I like the blue jersey. I'm not crazy about the grey road jersey. I never liked it when it was worn during the 80's. But I will never buy the hanging sox hat. Put them on the sleeve of the blue jersey and leave well enough alone. It's not too late to ask for our preference. Balls in your court Red Sox Management.

this is the stupidest thing i've ever seen.

Disgusting... blue and gray uniforms should be reserved for once a year or less. And the hanging sox hat looks like some something you'd by from a second rate merchandise hocker... Gross. Why change? Oh yeah I forgot, the almighty $

Disgusting... blue and gray should be reserved for once a year or fewer. It look like something we'd wear in mourning. And the hanging sox cap looks like something you'd buy for 2 bucks from a second rate hocker on your way to the park. Gross... Why Change? Oh, I forgot, it's all about the Benjamins... Throw up another another hail mary to the almighty dollar. I'll stick to the same cap I bought when I was fifteen, thanks.

disgusted...............just disgusted plain and simple. this is nothing more that a money grab. A VERY FEW SELECT TEAMS are recognised on their old school traditional uni. this is a slap in fans faces and Iwilln ot own one of these in my collection. I guess I can sum it up in one work....PUKE

I personally like the new road unis. One problem though, they should be the road alternates. Keep last years road unis and have those be the road primary, the white as the home primary, the red alternate as the home alt and the new road as the road alt. I also like the "Hanging Sox" hat, just not as a hat for the players to wear on the field. Too bad the people in the front office aren't true fans.

Actually, the people who don't mind the new uniforms are the level headed ones, and fans who have been around since well before 2004. You are all acting like it's the end of the world. WHO CARES? So what, the Boston letters are blue now and there is an alternate cap with a hanging sox logo (which won't even be used that much). Why is this such a big deal? You're all acting like it's the end of the world haha

ps: and to the idiots who keep saying that the sox should keep the old design just because they won 2 world series with those uniforms, need their heads examined. What does one thing have to do with the other??

Players win championships. Not uniforms, you dopes!

In the words of John Lennon, Let It B.
Posted by Mary Frontiero December 12, 08 09:31 PM

Hey Mary:
Paul McCartney wrote and sang Let It Be. John Lennon had nothing to do with it, other than being a side musician and background vocalist.

The 80's road uni's look better than these new ones. Yuck. They look bland, tacky, and lifeless. I really liked the road uni's the way they were and they should've kept them the way they were. I hate the new road uniform and resolve not to buy any of the merchandise. Isn't that what this is all about?

If you hate the jerseys that is fine...everyone has an opinion. But please please dont say you hate the new road jersey and cry about it ruining tradition. The new road jerseys are throwbacks to the road jerseys the sox always wore up until about 1990...when you say something stupid like that it makes it seem as if you became a fan 4 years ago. Once again...entitled to your opinion just know what you are talking about when you elaborate on your opinion....personally I love the retro road jerseys but not sold on the hanging sox hats...I am for tradition...so raod jerseys are all about tradition and everything else is not...understood? great

Why not just put a $$$ on a hat, and sell it in different colors?

Why not just put a $$$ on a hat, and sell it in different colors?

TO ME IF YOU ARE CALLED > THE BOSTON RED SOX
THE UNIFORM SHOULD SHOW RED SOX
THE TEAM IS NEARLY 100 YEARS OLD &
THE ONCE NAMED RED STOCKINGS DON'T SHOW THOSE RED SOX
EXCEPT FOR A FEW PLAYERS
ALL THE PLAYERS SHOULD SHOW THE RED SOX
NOT THEIR BAGGY BOTTOM PANTS THAT ARE PRACTICALLY
COVERING THE SPIKES
THE ONLY CHANGE I LIKE IS THE HANGING SOX ON THE UNIFORM
SLEEVE AND THE ALTERNATIVE CAP.
TIM

The hanging sox hat is hideous.

Simple question. Do you EVER think the Yankees will alter the NY on THEIR cap? Then why are we messing with the B?

SCRAP THE HAT!!

SCRAP THE HAT!!

I love that new hat, its so hot, its like the best thing I've ever seen

the new rumor going around is that the sox are going to scrap the new road uniforms, and instead they are going to wear all Pink uniforms

Why do you have to reinvent the wheel. The jerseys were fine and so was the hat. I can tolerate the new Jerseys but the new baseball cap with the stocking stuffers on it has to go! The cap with the "B" is awesome and is how most people identify themselves with the Red Sox. The Red Sox have to understand that this is not just a team jersey but its an identity that we as "Red Sox Nation" choose to associate ourselves with. I will not accept this bull as our identity and i know i am not the only one just look at these postings.

Some people are morons basd on this board. A few thoughts:

1. Uniform changes occur. the Red Sox have had zillions of uniforms over the years. Some awful, some classic. Get over it. The most recent road unis were a change from only a few years back. Ever look at pictures from the 90s, 80s, 70s, 60, 50s, 40s...and so on? Classic depends on what time frame you compare the new ones to!

2. Hanging Sox? Did you just become a fan? The two dangling sox have been used in some form or another forever. You have been able to buy hats that are almost identical for years at the park or at Twins. Hello? It's not like they just thought it up!

3. They did not say they would change the hat from the B. That will be worn almost all the time. They may wear the other occasionally. Hello? they have done tweaks like this again for years.

4. Road unis are supposed to be plain and understated. Grey with blue is just that. It's better than the grey with red of the past years..no question about it.

5. The red top and the blue. Gee ,...hate to break it to you but tops like that have been around for years in one way or another in BP, at Spring training...go to ANY store that sells red sox stuff and green, blue, red jersey tops are out there...

6. So ~50% of the time (81 gams at home) the sox will look exactly as we are used to seeing. ~50% of the time (81 on the road) they will have better look. Every once in a while, they may wear a red top at home or a blue one on the road. They've done something like that forever.

If you've been watching the sox for years (as i have) you have seeen almost all of this before. It really is NOTHING NEW.

In word the changes are - lousy.

Why the hell would we want to return to the look of the 80s? Does anyone recall it the 80s? Yaz retired and the Mets and A's were kept the team from being remembered...

The Hanging Sox hat is horrible... I do like the sox on the sleeves of the road jerseys but that is about the only positive about any of these changes. Please lose them...

I agree with 22. AT first, I was reminded of the yankees away uni"s. What are they thinking. Sox already have the classiest uni's there are.

new roads have no red, new "circle sox" logo doesn't have enough blue. everything was fine before, why change it now?

I like the hanging sox for the road caps.........It's sorta like rubbing a pair of sox in the opponents face. Nothing wrong with changing it up for a few years. Players win championships -- not uniforms.

They should go back to the phallic chin sox logo from the real old days, you know the one that looks like Lucchino?

WHY DOES ANYONE EVEN CARE?

Holy cow, people, calm down!

1) Yes, I am sure that the changes are at least partially motivated by money. In that respect, good for management! It's not like these jerseys are something that we, the Red Sox fans, will be forced to buy. If you don't like them, or can't afford them, then don't buy them. If you do, and you can, have your fill! Outrage over out-of-this-world ticket prices (and the inability of regular people to take in a game at Fenway Park) is completely understandable. However, getting this bent out of shape about Red Sox management trying to (heaven forbid!) make more money by creating new merchandise is ridiculous.

2) This is not the first time the Red Sox have changed their uniforms—far from it. The uniforms that Boston wore while winning their two most recent World Championships were not—I repeat, not—the same uniform the Red Sox have worn for the past hundred years, or so. In fact, it was a relatively new design, one in a very long line of uniform tweaks and changes. However, to read many of these comments, you’d think the Sox had suddenly changed the only uniform they had ever known.

3) For those of you moaning that management is “spitting in the face of Red Sox tradition”, it’s not as if all Red Sox traditions are something to be proud of. If memory serves me, up until just a few years ago our beloved ball team had the reputation of a mismanaged group of choke artists, ones that found new and exciting ways to lose in spectacular fashion every time they made it to the big dance. We were the last major league team to integrate, too. Would it tickle your fancy if we suddenly canned all players of color? In other words, change is not only good—it’s often great.

4) Many of you have written something to the effect of “While the Yankees were signing Sabathia and Burnett, we were buying new uniforms!” Uh, yeah, that’s true. While we were finding ways to increase revenue, New York was overspending and signing guys to bloated, irresponsible contracts. Boston was in a position to not have to push the panic button and overpay during the off-season. We missed the World Series by nothing more than a clutch hit, or two. New York, on the other hand, was a desperate team in trouble. The last several years, Theo and the gang have made a habit of not overspending and signing guys to lifetime contracts. Correct me if I’m wrong, but I think it’s been working pretty well.

5) Superstitions are dumb. Someone wrote that if Boston were to start losing, people will blame it on the uniforms. That’s probably true. It’s also true that those people blaming the uniforms would be idiots. Suggesting a major league team didn’t win the World Series because of a uniform change is as asinine as blaming an 86-year championship drought on a mysterious curse brought on by the sale of a player.

6) Personally, I like the new primary road uniform, and, if I weren’t such a tightwad, I would happily purchase one of the new grays. I fell in love with the Red Sox in 1985, and the new grays remind me of Jim Rice, Wade Boggs, Bruce Hurst, and all the rest. If they only remind some of you of Bob Stanley, well, too bad for you. I agree that the hanging socks logo looks pretty tacky, and I think that Boston should stick to the classic B; I like the idea of one logo unifying a group of disparate athletes from different backgrounds as one. Luckily, based on all the negative feedback, I have a suspicion that the hanging socks cap will never actually see any real game time.

In closing, if in just a few months’ time Beckett is throwing fire, Matsuzaka is still rolling, Jon Lester is an early Cy Young candidate, ‘Tek is still around, Papi is launching bombs, Pedroia is gobbling up grounders, and some new guy named Teixeira is peppering the Green Monster with line drives, all this b.s. will have long subsided and none of you will be complaining. Infielders could wear their briefs on the outside of their uniforms and no one will care as long as the Sox are winning.

-Ken

I like them, but at the same time I'm thinking why get rid of the ones you won two World Series with them.

Becoming the Red Sux. Freakin ridiculous. Looking for more sensible franchise.

Just threw up in my mouth.

Suppose homerun distances will be metres and temperatures celsios? Douchebags still remain douchebags, no change there.

i refuse to be a redsox fan who bleeds dark blue, darker gray, and an even darker cloud over red sox nation...just in time for the holidays!

i refuse to be a redsox fan who bleeds dark blue, darker gray, and an even darker cloud over red sox nation...just in time for the holidays!

I really don't like the new road unis and if I was in the Red Sox front office I would take a piss on Pesky's Poll wearing a Yankees jersey before I messed with the hat, even if it is an alternate that will barely get worn. I actually do like the navy blue with red letters on the alternate road jersey, if they really felt they needed to change them at all I'd rather that be the primary roadies.

oh yeah bill? well, why dont you just google "new yankee stadium" and see what pops up.

____________________________________________________

The new uniforms look like used pajamas from the Salvation Army.

____________________________________________________

its amazing to me how many people have such difficulty reading. a) the hanging sox hat will be worn like 1% of the time, the "B" isnt going anywhere. how do people not get it
b) a baseball team is a business. it seems like some of you want to keep fenway park, keep old unis without ever changing, not try to make money or merchandise/market the team in any way, but continue to win world series and bring in top talent. HELLO??? welcome to reality???

how about acting like real fans, and getting excited for the season?

At least they aren't pink.

A lot to do about nothing. I have no problem with change. Look at the changes made at Fenway Park.

If you go to the baseball reference site and look at the history of the uniforms, you will find that the alternative uniforms are not a new concept. They were around 60-70 years ago.

Traditionally, I like the blue. I thought they were going with too much red. Their sleeves used to be blue, and I like that better than the red undersleeves.

Look, Front Office, one of the identifying marks of the Pink Hatter (male variant), is the wearing of a Hanging Sox cap. The true Sons (and Daughters) of Fenway proudly wear the B. It's like taking the pinstripes off the NY Forces of Darkness.

What's next, plastering logos for that unloved racing team on the caps and jerseys? Fie.

Kudos to comment 323. Short, sharp sweet and work in a Beatles reference. A tip o' the Cap (with a B) to you.

What a bunch of drama queens. This ownership group has completely changed the entire franchise for the better. The talent is now strong from top to bottom. Fenway Park is fantastic. Players now WANT to play in Boston. We have a competative, championship driven team every season. This takes $$$, people. HELLO ! These guys know how to turn a buck, and they in turn re-invest it in the club. If the "new look" keeps the money flowing and the team winning, more power to 'em. 2 titles and counting, and yet most comments torpedo this great management team. Some people are never happy.

The new road unis are brutal. We had to deal with those drab things in the 80's! One of the things that makes the red sox unis better than the yankees is the red color! The old road unis with the red letters were great! These new things are lame. As for the hanging socks, they're great inside of the old circle logo. They don't belong on a hat. The hat with just the socks look silly.

The more money the team makes on merchandise, the more money they can spend on talent, ballpark upgrades, events, brand recognition, etc.. The changes are minimal and the windfalls will be huge. It's a good move from people who know more about running a successful business than anyone on this message board.

The hanging sox on a cap is a big issue for me. I think it stinks that they are trying to make changes to a traditional uniform. We have grown to love the home and away uniforms with many memories tied to them. To go ahead and make changes to that is inconsiderate and wrong. The "B" should always be the primary logo of the boston redsox. The hanging sox is ok for an arm patch or on the back of a hat..but should never replace the "B".

Why not just make it PINK for the 18% of those that like it

You already have the best logo in all of sports ... why change it ????????

Me gusta la nueva equipación...
Soy el mayor Fan de los Sox!!!!!!!!!!!!

Desde Barcelona, Spain, Europe....

AUPA SOX !!!!!!!!!!!!!!!
GO SOX !!!!!!!!!!!!!!!!!!!!!!!!

If it ain't broke, don't fix it.

WOW! Road uniforms are not just bad, they're enough to put everyone to sleep. What's going on in Beantown?

It looks like most people do not know what the term ALTERNATE means...It is not replacing the B...it is joining it...Just proves that people are morons.

I do like the new grey road jersey's but, seriously the other changes are ridiculous Boston's hat should never have anything on it but the big red B. the blue shirt isn't awful but, I will absolutely not be running out to buy one . But seriously guys common leave the hats alone!

It appears these changes are a midpoint between the Sox going 100% Disney on us and tradition. I was not a fan of the 80s road jerseys and the Sox have won 2 World Series while wearing the 2008 road uniforms. I can live with the road jerseys. I have strong distate for the Disney-leaning alternate cap but thank heaven that "Wally" is not on the hat or uniform. I bet we can expect Wall to make an appearance on hats and uniforms sometime in 2012.

I hate them.

I work in marketing and this is one of the biggest wastes of a marketing budget I've seen in awhile.

Also, I live in NYC, and one of the things that Yankees fans could not deny was that the Sox uniforms were as cool as the Yankees uniform. Looks like that will change.

This hat is embarrassing!!
The old greys from the 80's look awesome with the updated fit to the clothes and new helmets so I really like the grey. The rest is garbage! The one thing I do really hate is the use of names on the back, I really don't think we need them. It's what I really like about teams like the Stankees. The Sox should only have numbers on the back. Millions of people know who these guys are by even their first names and would be just as proud without the name of their fav. player if they are real baseball fans.
It was a shame to see them put the names on the back of the green shirts @ home. Then what really pissed me off was the names put on the old timers jerseys while the old players were out on the field in their old home jerseys. THAT SHOULD BE AGAINST THE LAW! That really made me sick! You know who pushes for this? Larry does, he mentioned in a pregame show that him and his wife would like to see names on the back of the home jerseys but realize the tradition is to not have them there but seemed not to like this????????????

This is my first post, can we post photoshopped images here of what we would like to see? Thanks.....

Sox fan since the late '60s here, and I never liked the red/grey road uniforms -- in fact, the whole RED RED RED emphasis of the last few years just doesn't look right. The new road uniforms are a step in the right direction. Now let's go back to navy undershirts for all uniforms, and the blue-white-red stirrups. And get rid of the names on back, please -- they make the back of the shirt look much too crowded.

This is why the Red Sox will never be as classy as the Yankees. Where's the tradition in adopting an ugly uniform from the '80's? There is a lot to be said in staying with the traditional uniforms. Only a handful of teams have maintained their look. How a team with such a storied history could do this just to sell more merchandise is almost criminal. Horrible...

I think i've seen a little league team with that same hat. Thats out biggest offseason move. HALLLLEELUJAH

What the F@*$%!!! Horrible... They should never let manny design the new uniforms...hanging socks???? Gotta be kidding me...looks like minor league unifroms.

Players will come and go over the years, but the uniform design of a classic team should not. The uniform is what represents the continuity of the Red Sox franchise, the one constant we see on the field that links this current team back to the ones our parents and grandparents supported. So I have mixed feeling about the new road grays. They will look more like the one the Red Sox wore for around 50 years total, and for that I don't mind them (and I do kinda like how they are more simple, basic and old school than any other team's) but as others have noted the red script road jerseys have been the road jersey for almost 20 years now and 2 World Series titles. They were on their way to being just as classic, if not more so due to the success they represent. The change was unnecessary. I dislike all "alternate" jerseys and wish those would just go away. But the biggest travesty is that STUPID hanging socks hat, even if it is an "alternate" and (I pray) wont be worn very often. Can you picture Ted Williams wearing one of those? Ridiculous. I bet Johnny Pesky is trying to keep his mouth shut on that one...

I don't see any improvements. The Red Sox gear was not broken, and it didn't need to be fixed. This smacks of an insincere merch-expanding effort, and I will not be supporting it.

Wow... you all need to relax ... they kept the primary homes the same.....changed the primary roads back to the roads you all loved so much when the the road greys with red lettering came out.... as far as the new alternates and new hat.... they look ok.... and besides they are only gonna wear them every once in a while.... a little change of pace.....i like all the changes as a whole.............And.....gives me an excuse to go out and get some new sox gear

GREY???? GREY????? reminds me of that team in the Bronx....

Ted is rolling over

at 63 years of age I am 'gray enough' -- don't need any more encouragement

am digging out my cap from the '70s -- now THAT is retro!

DO NOT CHANGE THE CAP. otherwise, fine.

This kind of obvious marketing to get people to buy more red sox merch is gonna come back and bite them in the ass.

The Nation has suffered enough; Pink Hats, Green hats, Camo hats- its just way out of hand and it really cheapens the Red Sox "brand"

Front office- Knock it off!

lighten up, gang ....if we can get uniform changes, can a new ballpark be far behind ??!!

After winning the Super Bowl in 1989 ... the 49ers considered a uniform change; the players ( meaning ... Steve Young ) voted against the idea -- Thank God.

LOUD NOISES!!!! and I say no to the hat. the jerseys are alright but i certainly won't be buying one.. take that

everybody go to google images...type in "1912 world series patch"

SILENCE THE HATERS!!!

Gloria,

You do know that the Sox have always worn grey road uniforms, right? Ted wore a grey road uni too, why would he be 'rolling over'???

Why not bring back the hat from the late 70's? Red Hat, Blue B, Blue bill?

I don't like the new road gray uniforms. Why do we have to look like every other team out there with gray and dark blue? Looks like the Yankees or the Rays new uniforms. Boring. The Jays are blue and gray too. Everyone in the division is the same colors accept for the Orioles. No more red striping either. That was kind of different. Now we just look like everyone else.

yankee tradition? they changed their logo in the 70's

Hanging Sox indeed...if my grandfather remembers correctly that was the hat Mussolini wore when they strung him up in Rome...

Die hard Red Sox fan. Love them my whole life, will always watch them, and can't get enough red sox information. With that said... all you people who are irriate and in rage because of this new uniform... Get over it! it's just a uniform! I'm sure if there playing in the world series next year, on the road, my first thought isn't going to be... i can't watch this game! look at their hideous road uniforms! I love being a red sox fan... but a lot of you outh there are just flat out ridiculous.

Die hard Red Sox fan. Love them my whole life, will always watch them, and can't get enough red sox information. With that said... all you people who are irriate and in rage because of this new uniform... Get over it! it's just a uniform! I'm sure if there playing in the world series next year, on the road, my first thought isn't going to be... i can't watch this game! look at their hideous road uniforms! I love being a red sox fan... but a lot of you outh there are just flat out ridiculous.

~I hated the idea from the start, and I was going to let everyone else do the talking. I can't stand it any more, and I have to voice my opinion, too.
~To the owners of the Boston Red Sox Baseball Club,
~Stop the stitchers! Admit you made a huge mistake, and go back to the original hanging Sox logo; go back to the original road uniform, and get rid of the hanging Sox cap. ~I have spotted the B cap everywhere I have traveled, and without speaking a word, there is a bond with a perfect stranger. Don't mess with perfection, all you will be doing is damaging a sacred logo (and tick off the very fans you want to support you.)
I

as long as Ponson isn't wearing one I'm OK with it. I mean relax. We've had Red shirts, Green shirts on St. Patty's day and the world didn't end. The uniform has changed greatly since I was born in the late 60s so lets stop pretending they're changing a uniform not touched since 1901.

Dirt Dogs and yanks fans are getting everyone up in a lather. Relax and have a great Christmas. The Yanks are trying to buy a WS again and are heading the same direction as the past 8 years. If they get Lowe this confirms my suspicion that they're just nuts in NY. Remember Burlson's one-ear Red Batting Helmet!

I think Sox management should have stopped at the new primary road uniform. I think it was wise to add the Hanging Sox logo to the jersey sleeve and I love the 50's-60's and 80's blue & gray, however I don't want to see the caps changed either. Leave the "B" where it is. Even the V-Necked "Red Caps" retained the "B". The Sox on the cap look like kids' wear. I sincerely hope the front office at Yawkey Way will be inundated with hate mail about this. I also think alternate uniforms, with the exception of the occasional green, are ridiculous. Just like a previous poster claimed, now we get to look like every other basement-dweller team with nineteen different unis on any given summer night.

JUST A WHY 4 THEM 2 SELL MORE GEAR !! ITS ALL ABOUT THE MONEY !!

Can we get all PINK next?

the new uniforms look the same but the "hanging sox" on the hats look RIDICULOUS they should DEFINITELY NOT CHANGE THEM

the new uniforms look the same but the "hanging sox" on the hats look RIDICULOUS they should DEFINITELY NOT CHANGE THEM

The new gray uniforms look an awful lot like another team's colors/uniform......
A team I believe most Red Sox fans loathe....

they were so perfect before. there were no flaws. and although its nice to be "traditional," the only "tradition" that the old ones had were an 86 year curse. the jerseys they played with in 04 when they won were somewhat newish, at least a bit improved from the 90's version. and what happened to that beautiful red sox crimson? the old jerseys were just so perfect. unnecessary change.

Oh my God! What idiot came up with that stupid hanging sock....it looks stupid. As far as the new road uniform is concerned, it only reminds me of 1986.

I like the alternate uniforms, but NOT so happy about the 'new' hanging sox logo. I can walk into any bar in the U.S. with my Boston "B" cap on and everyone knows I'm a Boston fan. I honestly don't think it will be the same if I walk in with a pair of sox on my cap.

I'm not sure why the article refers to the road jersies worn in the 1980s. The gray road BOSTON shirts go back to 1937, with only a break between 1972 and 1978 when the horrid double-knit blouses were worn home and away. The old style was restored in 1978 and lasted until 1990 when the red lettered shirts with the names on the back were adopted when a uniform company offered to foot the bill. I've long awaited the restoration of the traditional uniform even if the names are being retained on the back. The red letters looked untraditional. But if "Sweet Caroline" is now considered tradition, then I can see why some young fans don't get the tradition of the gray shirts, which are much more "Red Sox."

hahahahahahahahahahahahahaha

Enjoy!!!

Eh. I was horrified at first with the ridiculous hanging socks on the cap, but they'll only be seen rarely on the field. So long as Santa fills them up with another World Championship, it's all good.

I do wish all the players would show the red socks on their feet, where they belong.

still crying over this.
theres like no more color in it, and white looked far better. hmph.

Terrible. The Hanging Sox logo should have been for off the field items. The road jersey could have been worse.

The hanging Sox is really bad. I like having it as an alternative look, but to wear it on the field. Ugh...

They should have spent more time wooing Texeira and less time worrying about what colors to wear. We needed another bat in the lineup not a fashion makeover. Lipstick on a pig.

i like the alternate blue jerseys and i like the new hats i just hope that they keep the home jerseys the same, the new road gray jerseys are ugly though.

A TOTAL LACK OF CLASS. ONLY MICKY MOUSE TEAMS NEED TO CHANGE THEIR UNIFORMS TO EARN REVENUE. NEXT YEAR THEY WILL SELL THE NAMING RIGHTS TO FENWAY. CLASSLESS.

Why fix something that isn't broke....

The new typography on the primary jersey is just a disgrace. How the hell do you change the bold/red/fierce strokes of the letters and replace it with weaker/thinner/pale type is beyond me! What is going on in recent sports designs? Have you guys seen the OKC Thunder uniforms/logo? The Tampa Rays is just stupid design whose font is from the 1770's? The new Timberwolves/Kings/Hornets jerseys are horrible too and now the Sox get into this trend of bad design. I'm a Yankee fan just laughing at the fact that we have signed Tex, CC, AJ and the sox have one incredible design to show for. We even took your backup catcher too, lol

The new typography on the primary jersey is just a disgrace. How the hell do you change the bold/red/fierce strokes of the letters and replace it with weaker/thinner/pale type is beyond me! What is going on in recent sports designs? Have you guys seen the OKC Thunder uniforms/logo? The Tampa Rays is just stupid design whose font is from the 1770's? The new Timberwolves/Kings/Hornets jerseys are horrible too and now the Sox get into this trend of bad design. I'm a Yankee fan just laughing at the fact that we have signed Tex, CC, AJ and the sox have one incredible design to show for. We even took your backup catcher too, lol

I think that overall there are more disagreement from fans including me. I agree to those disagreements because they have good reasons. 1) The Sox in 80's were not so good in the field. I do not see why The Sox want to “turn back the clock” to 80's. What do we want to remember? 2) I do not like many things about The Yanks but one big jealousy I have to them is their "good tradition" on and off the field. Not only they won a lot but also they know how to keep the tradition. They never change things if it works well. The Sox should do that too. We have been very good in recent years with white/grey/red uniforms with the hat with "B". I think we should keep them as "good tradition" down the road. 3) The design reflects the lack of consistency. There is too big contrast between home and road, main and alternative. I personally think The Sox should keep only two types of uniform: white/red home, grey/red road. I don't see a point having several uniforms with different colors unless for merchandise sales purpose. Hat with "hanging sox" logo? Please.................

I can see the reason to update a uniform, but believe management made a mistake in changing the logo from the classic "B" to the "Hanging Socks" just floating there by themselves. I agree with a previous poster. It does look like having all these uniforms is just a way to sell more merchandise.

I think they should have just kep't the old hats. I like the Blue uniform and i like how they kep't the home uniform the same.

GO SOXXXXXXXXXXXXXXXX

I'm all about consistency in fonts, but we're built on tradition, so why change it in the first place? Fenway stills stands, so should our logos]. AND if you're going to change it, why keep both in the system? Then making the "hanging socks" logo a PRIMARY?? HORRID. It's still juvenile & cartoonistic. The guys that like this are the guys that wear their Patriots jerseys on their Match.com dates to the "cohnah bah", toolbags. Stick with the "B".

The uniform, well,its not bad. I hate change but who am I to say. Its the hats. Dont change them, please. The "B" is the right way to go and stay. FROM A LOYAL R.I. FAN.

The Hanging logo sucks donkeyass! I understand that they want an alternative jersey to sell more merchandise so they can try and compete financially with the Yankees, but this is the best they could come up with?
I could have handed out a blank sheet of paper to 50 high school art students and had them design a better logo! Put a stop payment on the check to whatever design firm did this!

WHAT IS EVERYBODIES PROBLEM ??
I DON'T CARE WHAT THEY WEAR i love the red sox no matter what uniform they wear

Notice how they do this after announcing that they will not raise ticket prices for the first time in years? They have to get that extra revenue from somewhere right? The Sox ownership has done a great job winning 2 World Series and being a model organization, but this is just dumb.

Wow i didnt think the red sox could get anymore stupid, but i was wrong. New logo and jerseys suck. Yankees!!!

I am disappointed they didn't use the old block lettering for the road grays. As far as the new hats, I think they're terrible. The logo looks like laundry.

This is really pathetic,, I hate teams that change their uniforms. Say what you will about the Yankees, the Yankees should be ashamed of themselves and had no reason to build a new Stadium, but at least they never change their uniforms.

Baseball is all about TRADITION! It is never going to be the NFL or NBA so get over it already! Those other sports I just mentioned are more popular now just because they are. The MLB and it's teams are not going to get more attention or ticket sales because of something like this!

The fans who still love Baseball and bring their kids to the games and pass it all on to their kids, are fans because of the old game of Baseball. They stay fans because of the TRADITION!
When are these idiots going to really get why they are chasing fans away instead of keeping them??

Good move RedSox, go ahead and change your uniforms now your even more stupid than the Yankees and their new disgusting stadium like I said before, at least the Yankees keep the tradition going by never changing thier uniforms.

Now you shouldn't feel like your doing anything wrong and against your fans tradition when you tear down Fenway for some cheezy new ballpark.

What a joke! Now your the Mets or Padres....lmao!

Everyone that is pissed because the Sox changed their uniforms, you guys just all got problems. Im love the Red Sox and no matter what they change I';; always be there for them. I think that the new uniforms are amazing. Oh and the yankees suck ass.

ASS UGLY ROAD UNIFORMS.. WHY CHANGE WHAT WAS AWESOME AND A SYMBOL OF OUR BELOVED TEAM.. THE SHIRTS AND HATS WE ALL LOVE AND PROUDLY WEAR

The jerseys are OK, but the hanging sox only look good on children. They are fine for commercial use, the the Sox should keep the traditional B as their official logo. Much more professional.

No one gets it, I work in the industry. MLB mandated EVERY team change there unforms this year. Every team changed.
The jerseys arent available until 1/15/09.So this Christmas sales were $0
The RedSox get a percent off total industry MLB jersey liscence sales not their own brand.
This is an MLB deal, nothing more

Let this officially be the NEW curse of the Redsox!

Hey everybody calm down.. REALLY!!!!!!! didn't realize the color of unis or hats made a team a winning team........ Lets look at the dreaded nny, when was the last time they won a WS title? Same uniis folks!!! The moves the Sox made and the inflated money they didn't spend I'm cool with that.. no player is worth 161 million dollars for 8 years, there is a recession going on, if the "NATION" wants to change unis great change is good, although I will say I don't care for the hanging sox logo but hey marketing is marketing. People look at comment 392, with the exception of not getting Teixeira he hit the nail on the head. One last thought, a player is only as good as the team as a whole.

One of the things that make the SOX so special is that "they travel to the beat of a different drum". If you start to change now, then you have already lost.
The SOX have the most loyal fans in sports, listen to us, don't change the uniforms.

You guys who are begging for tradition are idiots. The road uniform has ALWAYS been gray, and new colors are the way the always WERE. If anything, this is a RETURN to tradition. Look it up... the hanging Sox had been used, at least in part, as the PRIMARY logo from 1908-1978.

Morons.

Uhhh I dont like the new uniforms. I mean the home ones are okayy but the road uniform looks like the yankees almost except they say Boston. The hats are not that bad but they arnt that goos either. Oh well I guess there is nothing we can do about it. But serously?!?!? It looks like the friggin Yankees!!!

I think that Manny Ramirez would look stupid in those new Red Sox jerseys.

I think that Manny Ramirez would look stupid in those new Red Sox jerseys.

When I first saw the details of the new uni's and logos, I thought I was in the minority. But after reading the posted comments, I see that I'm in the majority. Road uni's are BORING!!!!!! And the hanging socks logo is supposed to be equivalent to the Nike swoosh??? I don't think so. I've seen that on souvenir hats for years and alyways thought they were awful.
I understand the economics, but make changes with the souvenirs, NOT the real thing!!!!

I wonder what Coco Crisp would look like in those new jerseys?

I like the other road jersey better, but I like the new alternate road jersey.

The new away jersey sucks like crap!!!

That new away jersey looks like the Yankees!!!!!!!!! David Ortiz is going to rufuse to put that thing on in Boston's first road game!

That new away jersey looks like the Yankees!!!!!!!!!!!!!! David Ortiz is going to refuse to put that thing on in Boston's first road game in the 2009 season!

Why did they take away that traditional old road jersey? What the heck were they thinking when they replaced that uniform! That new one is boring, and plus it looks almost exactly like the New York Yankees' road uniform!

Just one statement to make concerning this. Now being that I did graphic design and still dabble in the art world with colors and such so trust me when i say this. Umm...they are called the red sox right? can someone explain to me why blue has the dominant stand then idn..RED?!!!!! makes no sense.

Hey yankee fans we kicked ur ass in red/grey uniforms and now we'll kick ur ass in blue/grey uniforms

Of the 500 previous posters who have a problem with the new uniform changes, how many of you will root against the Red Sox in 2009 just because of how they dress? Seriously, gain some perspective and support your team, because uniforms have absolutely NO impact on a team's performance.

there going to make 10 times more$.ha yankees.it ROCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.

Sux uniforms are the ugliest in MLB, which goes along with the most disgusting rat infested piece of rusty metal you call Crapway Park. Your organization is classless long with your fans. They are so jealous of the most respected and loved Professional Sports franchise in history, the 26 time, World Series Champions, the New York Yankees, and their brand new $1.5 Billion Stadium, that is even greater, and more important to human history than the Roman Coliseum.

This sucks...I am so unhappy.

The new is terrible. Using the 'hanging sox' logo is strange. The BOSTON RED Soxes are idenitfied by the B. The hanging soxes maybe cute but the traditional red B represent the Red Soxes. May have to go to the Yankees for traditional pin stripes.
Sorry a change was made. Maybe in 30 years we'll change back.

The hanging socks look good on T-shirts and keychains and window stickers for your car but they look goofy on the hat. The new road jersey looks but I do not like the hanging sox on the hat. I know its just alternate but just stick with the B.

cool beans

The hanging sox cap is the absolute WORST, I don't care if it's only worn once a year. It's a completely ridiculous idea to put a PICTURE of one piece of clothing on another piece of clothing at the opposite end of the body from where it should be. And the article of clothing represented can't even be seen on the players where it SHOULD be! This is one of the stupidest combinations of nickname and uniform in sports. Actually the White Sox are even more retarded as I think their uniform includes black socks.
How about if they decided to call the team the "Red Pants" back in 1905 or whatever. This team would wear white or grey pants, and have a picture of red pants on their hats. Idiots! Here's an idea....maybe have the pants short enough so we can see the players are actually wearing red socks! What a concept!

Hey Adrian S....just like the Roman Empire....the Skyanks empire has crumbled and is nothing but HISTORY. Continue talking about 26 titles, cuz that's as far as it will go. As for the new uniforms....I'm not a fan, but I don't cheer for a uniform, I cheer for the Boston Red Sox.

the old red jersey are fine but the new blue ones look horrible and i like the old primary circle sox symbol i also think the B should go and the front and hanging sox on the back. thats the problem with the team i play for grant high school all our coach worrys about is what our uniforms look like. uniforms aint guna help u win or loose. but we still kick some yankee ass.

dont change the hats the B looks the best

It does not matter WHAT the boys are wearing, they still ROCK!!!!!
Play ball boys!

While you change your dirty sox logo, we'll be changing our number to 27.

Yo, the jerseys are the classic Red Sox jerseys, and back in the day nobody said they look like the yanks so why are you saying it now. I think that every team should have at least one classic jersey, and these ones look great although a like the 1967 ones more.

Yo, one more thing, its not the friggin jerseys that matter its the team, so all yous guys whining about the jerseys, shut up and cheer your sox on.

They should bring back the 1975-style uniforms.

For that matter, the Patriots should bring back their 1976-style uniforms. Those were the BEST-looking uniforms in NFL history.

As long as we're discussing a new look; how about the Sox require all advertisements be grammatically correct? The Hoods ad should say "Take One Home" as opposed to bring. Help educate the Nation.

the boston red sox are the great american ball team and to change the jerseys and hats just would not be right.so its CRAZY to do what there doing so like fenway never changed the boston red sox should never change. Boston should always be rememberd for the B on there hat red sox on there jersey.

In 1997 (?), the Sox pushed alternate hats. There was a white one and a red one (each kept the traditional "B") that the team wore in a handful of games. They didn't sell and lasted only one year. Hopefully, these jerseys and hats wind up in Africa with the Patriots "Perfect Season" Championship T-shirts!

I remember when they got rid of the 80s road unis for the red numbered ones. I was psyched. I LOVED those (still do). Why would you EVER change the unis other than for the almighty dollar? Way to go guys! Marketing geniuses!

Storied franchises do NOT need alternate jerseys. The name sells itself, not the jersey. The Yankees, Packers, Bears, and Canadiens do not stoop to alternative jerseys. I hate to not include the Celtics, but even they, with those lame, lighter green with black letter jerseys, jumped into those sewer infested waters (although I love the St Patrick's day jersey--the ones with the gold numbers--, which they only wear during the week of St Patrick's day. They are the Celtics after all!).

I'm all for commemorative/throwback jerseys for one game (idea--why not wear the 1975 jersey for one game. 75 was Rice's rookie year and he is going to the HOF this year), but not alternate jerseys. Bad idea. Period.

Glad the Bruins got rid of those yellow jerseys too.

KEEP THE B FOR BOSTON. WHO THINKS UP THIS STUPID STUFF, THIS HAS BEEN TRADITION FOR MANY MANY YEARS.

Hanging Sox logo is ok, just don't make it the central logo on the hat. With the Red uniforms jersey, I thought they looked like a softball team... now with the hanging sox hat, they look like a women's softball team. Ridiculous

What was the rationale for dressing Red Sox players in blue socks? Not a good idea!

The Retro Roadies are not bad, but the BLUE SOCKS have got to go!!! Why do our guys have to look like the YANKEES on the road??? What the hell??? Switch the socks back to red, please - I'm a RED SOX fan...get it? RED SOX FAN!!!

I like the new hanging sox logo, but I could do without the grey road uniforms, they remind me too much of the yankee uniforms

Is it me or do the new away uniforms look like the Yankees uniforms, except they Say Boston instead of New York. I dont mind the Friday away uniforms, but I HATE the new regular away uniforms....1 word TERRIBLE!

I agree totally with comment person #519. I had the same New York feeling looking at the uniforms. Next they will take their names off the back of the shirt on away games, Yankees style.

Why fix what isn' t broke.

Among the very few things I respect about the Yankees is that they never mess with their jerseys and they don't wear alternates. Let the Royals change their jerseys every year, the champs stay the same. The alternates look like slow pitch softball uniforms and the hanging sox hats look trashy. Please keep what class is left in our uniforms and drop the alternate aways and hats and never change anything again. As for me I will keep my old away to prove that I was a fan before we started winning.

To #519 and #520:

The new road uniforms are very close to what the SOX wore prior to the late 1980s. The Yankee's and Red Sox' road uniforms were always very similar, gray uniforms with dark blue lettering. In fact, the ONLY real differences between them historically was that the Red Sox uniforms said BOSTON on the front, and they had RED SOCKS. The Yankee's had BLUE SOCKS. The names on the jersey's were new in the late 1980s, the Red Sox never had that before. Today, we have uniforms which look almost EXACTLY like the Yankee's uniforms including the BLUE SOCKS. Somebody really blew that one. I'd be satisfied with them if they went back to the RED SOCKS, like our name...

SHHWEEEET NEW JEWRSEYS

Whatever happened to the baseball socks as part of the standard uniform? It seems when I grew up and not so long ago that the socks of a baseball uniform were always visible. I believe that it was manditory for players to represent the uniform completely. Being a traditionalist, I feel that the socks of a uniform should be visible at all times and not hidden as they are by players today.. Bring back the socks in the baseball uniform. Stop wearing the silly looking pajama type uniforms. This is baseball not a slumber party... Yikessss.......

Its a team with players who are people who do the same stuff in different clothes all day if they dont perform good its their fault not lettering on the jerseys they wear

The funny thing is, I first saw these uniforms while playing MLB 2K9. I thought the developers just forgot to put the red on the gray uniforms. I realized that it was not a mistake at all when the season started. Awful uniforms. Just awful.

These road unis are awful. I agree totally with those who say that the primary road jerseys only conjure up bad memories of the eighties. Who needs that again? But, at the very least , those uniforms featured RED socks! What is with these dark blue (black) socks? Hideous.
I haven't seen the alternate road jerseys or caps yet but, as I see it, the sox cap is a classic right up there with the Yankees, Dodgers, and Tigers. Don't mess with perfection!

As a lifelong Detroit Tiger fan but an American League fan nonetheless, I think everyone remembers when our Detroit Tigers had that stupid D with the Tiger coming out of it. Everyone hated it in Detroit and we returned to our classic road uniforms worn in the 1930s, 40s and 50s. Our Home uniform like the Yankees and the Red Sox is sacred and should not be tampered with. The Red Sox have had beautiful road uniforms the past several years with the Red. Why on earth would they change it? Why?!!!! Your navy on grey uniforms are an attempt to look like the Yankees, but the Red Sox do NOT have a white logo on the hat. Keep the roadies that you have and bring don't get rid of the red lettering road uniforms.

Don't really care for them They look to much like the White sox team I prefer The Red or even and Blue ones

The old circle sox is better because the blue "BOSTON" stands out better.
Otherwise choices are good, plain "B" the best.

Well.........they're O.K. Changing the old road jerseys 2 the classic is all right, but why, why, why, WHY! change the hat. NO, NO, NO, NO!!!! The "B" is needed. It's like they've lost their identity. And the new "seconary" Circle logo?!?!??!?!? You have GOT TO BE KIDDING ME!!! Oh well, they made the changes, but they do look better while they play. But it kinda stinks that they changed the "good luck" jerseys. They DID win, I dunno, TWO World Series in them!! Oh well. Ya know what, they'll become just normal jerseys soon.

I grew in in West Springfield, Mass and my dad was a die hard Sox fan and I followed in his footsteps. As I got older I worked in the Prison in Somers, CT and we used to alternate between Yankee and Sox games. Later on I move to Chicago and one of the guys I worked with and I used to to go to Comiskey Park in Chi Town where I took my life in my hands routing for the Red Sox when they were in town. Later when I moved to California I routed for the Red Sox at Angel Stadium in Anaheim. Also somewhat risky.
GOOD LORD DON'T CHANGE THINS NOW!

Anaheim

WHEN CAN WE BUY THE WHITE JERSEY WITH THE GREEN LETTERED RED SOX....SHAMROCK ON THE SLEEVE. ARE YOU KIDDING ME? BOSTON/IRISH
WHAT ARE YOU WAITING FOR? THESE WILL BE "SNAPPED UP" WORLDWIDE!!

I CAN JUST SEE A SEA OF THESE AT ST PAT'S DAY PARADES AROUND THE WORLD....... DUH!!!!!!

I LOVE THE RED SOX !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! BUT THE ONE THING I THINK WAS
REALLY SHOCKING WAS MANNY RAMIREZ LEAVEING BOSTON RED SOX.

I think the new "Hanging Sox" Logo is not a great Idea. Like the old logo a lot better.
I grew up In Holyoke Mass, and always was a Sox fan since I could remember in "49" .

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