“Fenway Park’s scope of sports and civic history is virtually unparalleled,” said President/CEO Larry Lucchino. “Through jubilation and heartbreak, victories and near-misses, this jewel of a ballpark has not only endured but thrived. Now, after more than $285 million in total investment over the last decade, we stand on the eve of a momentous occasion and celebration. We are deeply grateful for the help of Mayor Thomas M. Menino and our friends in the Fenway neighborhood who have worked collaboratively over the last 10 years to preserve and protect this ballpark for generations to come. As we commemorate this living museum’s past, we look forward to a celebration of America’s Most Beloved Ballpark that both citizens of Red Sox Nation and baseball fans will find fitting.”
As part of the first phase of preparations, the Club today unveiled four major elements of the 2012 celebration:
• Official Fenway Park 2012 logo: The Fenway Park 2012 logo was officially unveiled at today’s announcement. The keystone from the original 1912 façade that sits above Gate A acts as the primary backplate, and serves as a metaphor to speak to the relationship between Fenway Park and the Red Sox.
The logo was designed by Michael Mikulec, an independent creative director and graphic designer, and a lifelong Red Sox fan.
• Official Fenway Park 2012 website: The official Fenway Park 2012 website (www.fenwaypark100.com), designed in conjunction with Major League Baseball Advanced Media (MLBAM), features information and images on Fenway Park’s history, including the ballpark’s architecture and changes over time, information about current and former club owners, managers and players, and video clips about special features that make Fenway Park unique.
• Fenway Park 100th Anniversary brick program and seat sale: The Boston Red Sox today announced a special opportunity for fans to literally put their mark on the historic ballpark. Fans will have the chance to have a brick with a personalized message placed in the Fenway Park concourse area inside Gate B and Gate C. Bricks will be available in two sizes – 4”x8” and 8”x8” – and each purchase will also include a replica brick and display case. The bricks will be sold for $250 and $475, respectively, plus applicable taxes and fees. The sale of the bricks begins on April 28 and more information is available online at www.fenwaypark100.com.
The team also announced the final opportunity for fans to bring home a pair of authentic seats from Fenway Park. One major component of the 2010-2011 offseason improvements was the replacement of the seats in the lower right field seating bowl. Seats are from the right field box, loge box, field box and dugout box locations, and are red plastic with either blue or red metal frames. Quantities are limited. More information can be found online at www.redsox.com/seats and by calling 617-226-6800.
• Open invitation to fans to join in the Fenway 2012 celebration planning: The Red Sox are encouraging fans to get involved in the anniversary preparation by submitting celebration ideas, sharing personal memories and stories, as well as their memorabilia of historic value. Fans can provide their input and ideas on the 2012 website (www.fenwaypark100.com), by sending an e-mail to email@example.com or sending a letter to Fenway 100, 4 Yawkey Way, Boston, MA 02215.
Throughout the 2011 season, the club will continue preparations for the anniversary celebration, which will include a variety of baseball and other events in 2012, as well as the production of various collectible items to commemorate Fenway Park’s rich history. The anniversary celebrations are expected to highlight a range of historical objects and images, multimedia presentations, and exhibits at Fenway Park and other locations. Along with fans and the general public, the club’s owners, corporate sponsors, neighborhood organizations, government and civic leaders, current and former players, and Major League Baseball staff are expected to participate in the planning.