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Red Sox and Yankees pull in viewers

Print | Comments () Posted by Peter Abraham, Globe Staff August 9, 2011 02:34 PM

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There's a good reason the Sox and Yankees play so many games on national television. People watch.

This from MLB today:

Saturday’s FOX broadcast was the most watched non-prime regular-season telecast on the network in more than three years with 4.10 million average viewers. Most of the country saw Yankees vs. Red Sox. For the season to date, FOX Saturday Baseball is averaging 2.97 million viewers, 5 percent more than last year at the same time.
ESPN’s Sunday night telecast of the Red Sox vs. Yankees was the most watched ESPN baseball game in more than four years with 4.72 million average viewers. The last time ESPN attracted a larger audience for baseball was for the Yankees vs. Red Sox on June 3, 2007 with 5.30 million average viewers. For the season, ESPN’s nationally exclusive telecasts are averaging 2.53 million viewers, a 9 percent increase from last year.