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Red Sox tied for 3d in local Nielsen ratings

Posted by Nick Cafardo, Globe Staff  October 19, 2011 04:44 PM

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Nielsen today put out a press release on local baseball TV ratings for the season. The Red Sox were tied for third with Milwaukee with a 7.9

The Phillies garnered the top local TV ratings in 2011. This season, nearly one-10th of Philadelphia households — the most of any market — tuned in during regular-season, locally televised Phillies games, and more than double that number (21.6 percent) watched during the playoffs.

The Cardinals took the second spot. During the regular season 8.9 percent of households tuned in, and they continued to get strong viewership numbers during the playoffs. In the postseason, the Cardinals garnered the highest household rating of any market (26.2 percent).

“The Phillies’ high-profile acquisition of pitching ace Cliff Lee last winter built incredible team buzz and the fans definitely tuned in,” said Stephen Master, VP of Sports for Nielsen.

The Brewers jumped into the tie for third after a 63-percent increase in local ratings.

The Indians had a whopping 105-percent increase in their local market rating compared with last season, bringing them to a tie for seventh in the overall rankings.

In terms of sheer volume of households tuning in, however, no one can beat the Yankees. They had roughly 323,000 New York City households watching their regular-season games and an astounding 918,000 households tune in to their playoff games.

Major League Baseball local ratings

Philadelphia Phillies 9.7
St. Louis Cardinals 8.9
Milwaukee Brewers 7.9
Boston Red Sox 7.9
Cincinnati Reds 7.2
Detroit Tigers 6.4
Minnesota Twins 6
Cleveland Indians 6
Pittsburgh Pirates 4.8
New York Yankees 4.3

The Household Rating represents the percentage of all TV homes in that local market that tuned in to the games.

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