The Red Sox announced this afternoon that ticket prices at Fenway Park -- already the highest in the majors -- will not go up for 2013.
Given that the team finished in last place at 69-93, raising prices would have been a public relations disaster.
The freeze applies to season tickets and individual game sales. The Red Sox have not raised prices since 2011.
"It was abundantly clear this year that we should hold the line on ticket prices," team president Larry Lucchino said in a statement. "Over the past few years, we have fallen short of our goals to play postseason baseball. Through it all, fans have shown their deep loyalty and support, for which we are all grateful. Our commitment to winning is as strong as it has ever been, and we look forward to the challenge of bringing our fans the winning and entertaining baseball team they richly deserve."
Ticket prices for JetBlue Park at Fenway South will also be held at 2012 levels.