This from Major League Baseball and Stand Up To Cancer:
A new smart phone app provides users everywhere with an easy way to honor loved ones affected by cancer through multiple social media channels.
With the Stand Up To Cancer (SU2C) app, available for iPhone through the App Store, users can create custom photo placards naming the mothers and fathers, sons and daughters, siblings, spouses, and friends in whose honor they are taking a stand against cancer.
Users can also share their placards on Twitter, Instagram or Facebook directly from the SU2C app.
To raise awareness and encourage friends and families to honor those affected by cancer through the app, SU2C will debut a new Public Service Announcement campaign entitled “Stand Up. Anytime. Anywhere.” during television coverage of Game 4 of the World Series on Sunday.
The PSA will air in connection with an in-stadium “SU2C Moment,” when players, coaches and fans all stand up holding SU2C placards in honor of loved ones who have contended with cancer.
Red Sox second baseman Dustin Pedroia appears in the PSA, using the app to create a placard for his wife, Kelli, who is a melanoma survivor.
Users can get a direct link to download the SU2C app by texting STAND to 31826. Message and data rates may apply.