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Red Sox to use 'dynamic' pricing for Monster Seats

Posted by Peter Abraham, Globe Staff  March 14, 2014 12:28 PM

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DUNEDIN, Fla. — The Red Sox announced on Friday that they will use dynamic pricing for seats and standing-room tickets on top of the Green Monster at Fenway Park.

Tickets priced under the new system will go on sale starting on Tuesday at noon.

The price of Green Monster tickets will increase or decrease based on demand and market factors such as the date, opponent, and even weather conditions. The factors will be tracked by two companies, Qcue and tixtrack.

Red Sox chief operating officer Sam Kennedy compared the system to how airlines price tickets.

“Unlike the variable pricing structure adopted in other parts of the ballpark, where prices vary by game but are set in advance for the season, dynamic pricing can and will change based on market conditions," Kennedy said.

In November, the Red Sox announced a variable pricing structure for other tickets at Fenway. Games were placed in five tiers based on expected demand and priced accordingly.

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