Sports

Celtics’ video tributes take plenty of planning

Celtics  digital media coordinator Steven Gadsden had 15 years of footage to research while putting together a video tribute for Paul Pierce.
Celtics digital media coordinator Steven Gadsden had 15 years of footage to research while putting together a video tribute for Paul Pierce.joanne rathe/globe staff

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Every Celtics home game has a script, prepared about two days in advance, usually 50-60 pages long. It choreographs every moment — pregame, in-game, postgame, quarter breaks, timeouts, halftime, all of it.

“Basically, any time from doors open to doors close, we know exactly what’s going on,” says Sean Sullivan, the team’s senior director of event presentation.

There are 41 home games and thus 41 scripts, as the team wants to give the fans a different experience in each one. The scripts aren’t rigid; everything is subject to change, depending on how the game unfolds.

But when the Celtics’ regular-season schedule was released before this season, those who work behind the scenes took special note of two games, knowing that they’d require more planning.

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