< Back to Front Page Text size – +

You got Rondo'd

Email|Link|Comments (5) Posted by Greg Lee, Globe Staff June 3, 2008 10:51 PM

Kevin Garnett may have his own special shoes for the NBA Finals, but teammate Rajon Rondo is featured in a new marketing campaign by Reebok.

Three new spots turn the Celtics point guard's last name into a verb with the opening screens defining the word Rondo as:

1. To smoothly move beetween large ojects with dexterity and purpose.
2. To remove an object quickly without being detected.
3. To create a distraction followed by a swift change of direction.

Each spot features another local athlete showcasing the word in action. In spot 1, JoJo White sneaks his vehicle between two larger cars to steal a parking space. In spot 2, Dee Brown plays a dentist, who quickly extracts a tooth from a patient. In the final spot, Vince Wilfork steals a pizza from two friends.

Be sure to look for a cameo by Celtics mascot, Lucky, in each spot.

« Back to Front Page

5 comments so far...

http://www.youtube.com/watch?v=ZPwzUVPaWec&feature=related

w/ mj voice over. RONDO IS GOING TO COME UP BIG IN THE FINALS!

Posted by Alex June 3, 08 11:47 PM

After this series, getting "Rondo'd" will refer to what happens when you go into a series over-confident and your role players get stomped by a much better team.

Posted by J.W.Weatherman June 4, 08 10:37 AM

that doesnt even make sense...so rondo's overconfident and going to get stomped by derek flopping fisher...how?

Posted by sully June 4, 08 12:17 PM

I am waiting for the "You've been Pierced" commercials to start. Show Paul throwing up a gang sign then being stabbed in the face. Fade to black.

Lakers in six or less.

Posted by Jeff June 4, 08 01:00 PM

derek is old. rondo will smoke him and def break his ankles like he did to nash. when rondo plays smart, hes among the best

Posted by Alex June 4, 08 01:51 PM