Celtics center Shaquille O'Neal dropped in on the Prudential Center's food court yesterday evening as part of a promotion for Oreos cookies.
Shaq and other sports stars are part of Oreo's promotion called the "Double Stuf Racing League." The others include Giants QB Eli Manning, tennis star Venus Williams and Olympic speedskater Apolo Anton Ohno.
Apparently, the promotion continues this weekend with the revelation of a mystery competitor in the cookie-eating contest called "The Hooded Menace."
The guess here of the secret identity is Bill Belichick.