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Brad Stevens sends letter to former Celtics

Posted by Baxter Holmes, Globe Staff  August 14, 2013 10:41 AM

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If there is a textbook that explains precisely how to conduct oneself upon becoming the head coach of a new team, then Brad Stevens has followed every step to a tee.

But if such a book doesn't exist, then Stevens is creating the blueprint for others to follow.

Since becoming the 17th head coach in the history of the Boston Celtics, Stevens, formerly the coach at Butler University, has said and done virtually all the right things.

He aced his introductory press conference by being remarkably humble as he spoke about the tradition of the storied franchise. He later flew to Louisville to meet with his star point guard, Rajon Rondo.

And, in another smart gesture, Stevens has sent letters to former Celtics players, inviting them to return to games and practices and to stay in touch with the franchise.

Minus the address and some contact information, here is the text of one such letter the Globe has viewed that Stevens had sent to former Celtics guard Kenny Anderson.

The letter itself is dated July 22, 2013, a few weeks after Stevens was hired as the Celtics' head coach.

"I am truly humbled and honored to assume the responsibilities of head coach of the Boston Celtics. The Celtics’ mystique, history, culture and tradition speaks for itself. There is nothing else like it in all of professional sports.

"At the press conference announcing my hiring, I was in awe looking up at the 17 championship banners. I am first and foremost a fan and admirer of the Boston Celtics and what has been accomplished by each of you.

"On behalf of the Boston Celtics management, staff and players, I write you to come around any time. Please know that you are cordially welcome to attend our practice sessions, home games at the TD Garden, games when we are on the road and Celtics events in our community.

"I look forward to meeting you in the near future. Continued success and well wishes."

It's unclear exactly how many former Celtics received these letters, or if any of them were personalized in any way rather than including this general message.

Still, for the 36-year-old coach who places a high value on culture, the kind act itself marks yet another inroad he has made as he establishes his own culture as the coach of the Celtics.

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