3. There's this guy named Gino

Once known only to the most hardcore Celtics fans, "Gino" has become a public phenomenon this season. "Gino" is the bearded dancer on an American Bandstand clip the Celtics play on the Jumbotron when a game is in the bag. He's the modern-day version of Red Auerbach's victory cigar. His name isn't likely to be Gino, but he's wearing a T-shirt of singer Gino Vannelli, so the name has stuck with Celtics fans. The clip is also popular with Celtics players (pictured), who are often seen looking up and laughing at Gino's moves.