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New Britain rocks new alternate logo

Posted by Craig Forde  December 6, 2013 09:00 PM

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Just in time for their annual "Winterfest" on Saturday the New Britain Rock Cats have released a new, alternate logo that they will debut during the 2014 season.

The new logo features mascot Rocky - a near 7-foot gray cat who lists his favorite food as “ballpark hot dogs” - emulating musical legend Elvis Presley in both form and fashion, complete with metallic red jumpsuit, pompadour and emphatic pose while singing into a bat-shaped microphone.

RockCats alt logo.png

A press release from the team notes that the new logo design will be worn for “several games next season” and that the Rock Cats are “the first professional sports team to use metallic red in their team identity.”

New Britain has been the home to the Double-A affiliate for the Minnesota Twins since HardwareCityRockCats96.GIF1995 when they were originally known as the Hardware City Rock Cats.

The team hosts "Winterfest" at New Britain Stadium on Saturday, December 7th, from 10 a.m. to 2 p.m., giving fans a chance to get in some holiday shopping and kids a chance to get their pictures taken with Santa Claus.

Other festivities include ballpark tours, free food and drink, up to 50% off of merchandise specials and an appearance from Rocky himself.

The team is also asking that attendees bring new books, board games, gloves, coats, hats, long johns, scarves, underwear, t-shirts, socks and pants to donate to the United Way. All who donate will receive a free ticket to the Rock Cats home opener.

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About the author

Craig Forde covers baseball talent as it develops into the next big thing. He has covered high school and college sports for the Boston Globe, and the minor league teams More »

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