ESPN's Bill Simmons, whose Sports Guy column is a staple of the media giant's web site, explained today how he accidentally "broke" the Randy Moss trade story last week.
While it has been previously reported that Simmons sent a message to all his followers on Twitter that was intended to be a direct message to a single person via Twitter, Simmons explained it further.
In a lengthy column that includes a nearly-as-lengthy discourse on the state of sports journalism and current popular practices within the sports journalism community, Simmons said he was taping a segment of ESPN's "E:60" program when he began getting messages from sources he says were "never wrong" that a Moss trade was in the works. He wasn't getting them because he's a reporter, but because the sources knew Simmons is a Patriots fan.
So, Simmons explains, he tried to get confirmation on the story, and alert ESPN to it, by trying to forward the information to Adam Schefter, one of ESPN's top NFL reporters. But his attention was diverted by the taping of the show, and when he got back to trying to message Schefter, he typed the message "moss Vikings" into the Tweet box rather than as a reply to a direct message Schefter had sent him. He realized his mistake, he writes, but instead of hitting cancel, he hit send.
He chalked it up to being "frazzled," by a variety of factors. He admits his practices were questionable, and violated ESPN policy, and that he expected to face the music for it, but doesn't deflect the blame one bit.
He even admitted that if someone else did it, Simmons likely would have "gleefully" taken the offender to task.
The main contributors to The Buzz are:
- Steve Silva, Boston.com senior sports producer
- Gary Dzen, Boston.com senior sports producer
- Zuri Berry, Boston.com sports producer