Danny Woodhead, the powerful pocket-sized running back for the New England Patriots, attempted to go unrecognized by shoppers at Modell's Sporting Goods where he posed as an employee and worked to sell his own No. 39 Patriots jerseys and t-shirts.

"I'm working today," Woodhead says during the behind-the-scenes intro prior to hitting the sales floor. "My name is 'Dan' today. We're gonna rock and roll and try to sell some jerseys."

In the video above, Woodhead, who's generously listed at 5-feet-9-inches by the Patriots, was called "too little" by one shopper and his identity was almost revealed by a woman who ended up buying a jersey.

"Trying to help sell these, 'cause they're new," Woodhead says in a sales pitch to a potential customer. "I think he's a... I don't know him personally, but I think he's a likable guy, I think this would be a good buy, don't you? Maybe?"

At Modell's stores, Woodhead t-shirts are outselling even those of uberpopular quarterback Tom Brady. According to Modell's executive Jed Berger in the Herald, Woodhead’s popularity is due to the fact that "the Patriots haven’t had a new hero in a long time," so Woodhead’s emergence provided "someone fresh to cheer about."

Woodhead said he sold seven jerseys and seven t-shirts in an hour's time on the sales floor. "Fourteen things in an hour isn't too bad," Woodhead said in closing after the hilarious spoof.