Bruins

Celebratory Bruins ad runs tad too soon

Posted by Leonard Neslin  May 27, 2011 07:38 AM

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JCPenney believes. Don't you?

The department store chain prepared an advertisement to pitch commemorative gear if the Bruins win the Eastern Conference championship. While it's common practice to prepare ads such as these, they're usually withheld until the moment of truth.

Not at the Lowell Sun, which printed the ad yesterday and had it available on its web site earlier today before removing it. The Providence Journal also had the ad on its web site today.

Of course, the Bruins lost Game 6 and forced a decisive Game 7 tonight.

Is it a jinx? We'll let you decide.

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