In the ad, shot at a CVS pharmacy on June 7, customers are told they will get free candy if they can win a 30-second staring contest with a mystery person behind a black curtain by keeping their eyes open without blinking. When the curtain in opened, it's Tom Brady staring back at them.
"Tom... Tom Brady, oh my God," the first shocked shopper says when Brady is revealed sitting across the table.
"Who are you, you look familiar?” one woman asks Brady, to which he replies, "Really?"
"It's Tom Brady or somebody, who is he?" another woman who obviously isn't a Patriots fan asks.
Eventually one of the shoppers beats Brady at the blinking game.
“This is harder than I thought. Oh, my god,” Brady says. “It’s like the Super Bowl of staring contests.”
Brady is later "arrested" by a police officer for giving out candy to kids.
"I didn't know giving out candy to kids is illegal," Brady says in the last scene of the sendup for the product.
The main contributors to The Buzz are:
- Matt Pepin, Boston.com sports editor
- Steve Silva, Boston.com senior sports producer
- Gary Dzen, Boston.com senior sports producer
- Zuri Berry, Boston.com sports producer