Derek Jeter is the secret owner of a men’s undergarment company, according to the New York Post.
Jeter has a significant stake in Frigo RevolutionWear, a high-tech men’s underwear brand that sells for $100 a pair. The skivvies include a “soft lock adjustment system’’ as well as a “patented pouch’’ dubbed the “Frigo Zone.’’ From Frigo’s marketing materials:
“Unlike other garments that keep things in place by compressing your package inward, Frigo provides support from behind so you won’t feel constricted.’’
Jeter’s PR team has tried to keep the Yankees shortstop’s involvement in the company a secret for fear he would “turn into the next Jim Palmer’’, a source told the Post. Palmer is the Hall of Fame pitcher who became the face of Jockey. Jeter is not expected to appear in any advertisements.
Good thing Jeter is retiring this year to focus on what really matters.