New York, N.Y. – The Boston Celtics were honored as the 2009 Professional Sports Team of the Year by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 28th at the New York Marriott Marquis in Manhattan.
The Celtics were recognized as part of the Sports Business Awards program, presented by Street & Smith’s SportsBusiness Journal and SportsBusiness Daily, the two leading publications on the business of sports. The Sports Business Awards recognize excellence and outstanding achievement in the sports industry for 2008.
The Celtics were chosen from five nominees for Professional Sports Team of the Year including, in alphabetical order, the Chicago Blackhawks, Cleveland Cavaliers, Milwaukee Brewers, and Tampa Bay Rays.
Playing to 100 percent capacity at the 18,624-seat TD Banknorth Garden, the Boston Celtics set a record for attendance. The team also doubled its full-season ticket base to more than 10,000 in one of the country’s most competitive sports markets. All of this, plus the addition of Kevin Garnett and Ray Allen, culminated in a return to glory, and the Celtics’ 17th NBA championship. Awards were presented in 16 categories.
“With the success of the inaugural Sports Business Awards last year, we decided to expand our program and recognize even more excellence in sports business,” says Richard Weiss, publisher of the SportsBusiness Journal. “The winners and nominees being honored tonight represent those at the forefront of the sports industry.”
The winners, which were chosen from 67 nominees, included:
Lifetime Achievement – Peter Ueberroth
Sports Executive of the Year – Dick Ebersol, Chairman, NBC Universal Sports & Olympics
Athletic Director of the Year – Joe Castiglione, University of Oklahoma
Professional Sports Team of the Year – Boston Celtics
Professional Sports League of the Year – National Basketball Association
Sports Event of the Year – Amp Energy NHL Winter Classic
Best in Sports Media – ESPN
Best in Sports Television – NBC Sports
Best in Digital Sports Media – ESPN Digital Media
Best in Talent Representation and Management – CAA Sports
Best in Corporate Consulting, Marketing and Client Services – IMG
Best in Property Consulting, Sales and Client Services – IMG
Sports Event Marketing Firm of the Year – GMR Marketing
Sports Sponsor of the Year – Coca-Cola
Sports Facility of the Year – Lucas Oil Stadium
Best in Sports Technology – MLB Advanced Media for MLB At Bat