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The NCAA is now on its own in the legal battle over whether athletes should share in the money made from the use of their likenesses.
Electronic Arts and the Collegiate Licensing Company have settled all lawsuits brought against the companies by former and current college athletes over the unauthorized use of the players’ images and likenesses in video games and other merchandise.
The NCAA is not part of the settlements, which includes the Ed O’Bannon case. Brought by O’Bannon, a former UCLA basketball star, that lawsuit was asking for the NCAA, EA, and CLC to share billions of dollars in revenues — including those made from massive television rights deals — with college athletes.