NEW YORK — Red Sox chief operating officer Sam Kennedy said season-ticket sales are now lagging about 8 percent behind last season’s pace after spending most of the offseason 10 percent down.
“Season ticket renewals have picked up a bit,” Kennedy indicated via text. “We have seen a bump the past week.”
Despite the slight uptick, Kennedy still anticipates the 793-game sellout streak, which began on May 15, 2003 and is the longest in Major League history, to end sometime in April.
The Red Sox open their home schedule April 8 vs. Baltimore and play the Orioles for three games before Tampa Bay comes in for four games through Patriots Day.
After a three-game series in Cleveland, the Red Sox will then be home to host Kansas City, Oakland and Houston to close out the month.
After a September collapse in 2011 and a 69-win, last-place finish in ’12, the Red Sox have anticipated that some fans would fall off the bandwagon. The Red Sox have tried to gets fans back by keeping ticket prices status quo and also reducing food prices at concessions.
An encouraging 8-2 win over the Yankees on Opening Day probably hasn’t hurt either.