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Bet is on for Heinz, Gillette

Gillette Co. chief executive Jim Kilts to HJ Heinz Co. chief executive Bill Johnson: Pour it on. Kilts and Johnson are betting their goods on their hometown teams when the Patriots play the Steelers in the AFC Championship game at Heinz Field in Pittsburgh tomorrow.

If the Patriots win, Johnson will give a bottle of Heinz ketchup to each of the roughly 1,200 Gillette employees in Boston.

If the Steelers win, Kilts will give the 1,000 Heinz employees at its Pittsburgh headquarters a MACH3Turbo Champion or Venus Divine razor.

"After the Steelers' close shave last weekend, we look forward to a win on Sunday and enjoying one of your fine products," Johnson wrote in a letter to Kilts."I'm confident that the Patriots will win without a nick on Sunday," Kilts responded. "Our team has proven that it can win games by both huge and razor-thin margins . . . The closer the game, the smoother the team's play."

All puns intended.

NAOMI AOKI

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