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Simms preaches patience

Patriots, Brady will come around, he says

PHIL SIMMS On call again PHIL SIMMS
On call again
By Chad Finn
Globe Staff / October 16, 2009

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Phil Simms says he’s rarely tempted to make bold early-season proclamations about particular NFL players or teams. And should the urge strike, all he has to do is flip open an old notebook to remember that it’s probably not a good idea.

“I keep all my notes from other seasons,’’ said Simms, who is in his 12th season at CBS Sports and his sixth as the color analyst alongside play-by-play voice Jim Nantz on the network’s lead broadcast team. “And if I looked at my notes from, you know, this point of last year, it would say stuff like, ‘Jim Zorn, what a great young coach! Jason Campbell, this kid’s a budding star at quarterback! Jerry Jones, one of the best owners in professional football!’

“So, yeah, I learned a long time ago that no matter how much you think you know about this game, the opinions you have in October could look pretty darn foolish in January.’’

The Patriots’ matchup this Sunday with the Titans will mark the third of four consecutive weeks Nantz and Simms will call a New England game. Simms said he appreciates seeing a team multiple times in a matter of weeks.

“It’s definitely not boring,’’ Simms said. “You become familiar with more players, you recognize more things the coaches are trying to do. And it’s always fun to cover teams that you have relationships with.

“I’ve known Bill Belichick since 1979 [when Simms was a rookie with the Giants and Belichick was an assistant coach]. People ask me all the time how he is when he meets with us. I say, ‘He’s great,’ and they say, ‘Really?’ But it’s true.’’

Though Simms is more familiar with the Patriots than most teams (“In 2007, I think we had the Patriots in seven of eight weeks at one point’’), he is taking the same let-it-play-out approach rather than searching for any instant conclusions about Belichick’s 3-2 squad.

“What they are right now, good and bad, is not what they will resemble at the end of the year,’’ Simms said. “I know it’s hard to do in this business, and for fans, too, but you have to watch the progression over the season rather than making snap judgments.

“I remember seeing the Titans last year in about Week 14, the best team in the league at the time, and thinking to myself during the game, ‘Hey, there’s a crack I haven’t seen before.’ And they were out in the [divisional playoffs, losing to Baltimore].’’

Simms, who was curious during a phone interview as to whether New England fans were pessimistic about the team, said he expects that time will still prove the Patriots to be among the league’s best this season.

“Nothing I saw last week, or see this week, or will see next week is going to overwhelm me or change my opinion drastically,’’ Simms said. “And nothing I’ve seen so far has changed my mind that they’re going to be a team to contend with at the end of the year.’’

Simms, who spent 14 seasons with the Giants and was Most Valuable Player of Super Bowl XXI, also preaches patience when it comes to Tom Brady, who has been inconsistent in his return from a severe knee injury.

“Peyton Manning missed the preseason last year [after knee surgery], and he said it took him five or six weeks to shake the rust off,’’ Simms said. “He admitted it. Tom missed a whole year. A year. Of course he’s not going to be the same right away.’’

When a loss is a win
The Patriots couldn’t overcome the Broncos last Sunday. But they did find a way to beat the Red Sox. More than 1 million viewers in the Boston market tuned in to the Patriots’ 20-17 overtime loss on Channel 4 last weekend, making it the highest-rated television program of the week locally. The game earned a 57 share and a household rating of 29.73, averaging 1,156,900 total viewers, and peaking during overtime with 1,446,100 viewers. Even with its appealing 4:15 p.m. start, it is impressive that the Patriots doubled the average viewership of Game 3 of the Division Series between the Red Sox and Angels, which began airing on TBS at 12:30 p.m. the same day. That game, which turned out to be the finale of the Sox’ season, finished sixth overall in the Boston market in the period from Oct. 5-11, averaging 505,700 viewers. TBS’s broadcast of Game 2 of the series finished ninth (472,900) while Game 1 was 10th (468,100).

Sunday stars
Although WEEI’s “NFL Sunday’’ has undergone more than its share of roster turnover in recent years, it remains perhaps the station’s most enjoyable program, with its casual Sunday-morning feel. This season, it is hosted, not for the first time, by Dale Arnold, who is joined by Michael Holley, his co-host on the midday “Dale and Holley Show,’’ as well as WEEI.com Patriots reporter Christopher Price and former Patriots tight end Christian Fauria. The latter two in particular have helped make this perhaps the best incarnation of the program yet. Price is affable and informative. But the biggest revelation is Fauria, who does not shy away from sharing his opinion, even when it involves ex-teammates. For instance, he picked the rival Jets to beat the Patriots in Week 2. Such candor is uncommon in an ex-player who’s just a year or two removed from spending his autumn Sundays on the field.

Art direction
Comcast SportsNet New England, which is beefing up its website with written and video content, hired Art Martone as the site’s editor this week. Martone, 54, was the Providence Journal’s sports editor for the past 9 1/2 years. He began working for the paper at age 19 and played a significant role in the development and launch of the newspaper’s website, projo.com, in 1995-96 . . . The MLB Network announced yesterday that former Yankees third baseman Aaron Boone will be a guest analyst from Oct. 19-21. To promote Boone’s contributions to the network, it will air Game 7 of the 2003 ALCS in its entirety today at 10:30 a.m. and Tuesday at 1:30 p.m. Boone, as you may recall, hit an 11th-inning walkoff home run off Tim Wakefield to eliminate the Red Sox in that contentious series with the Yankees. Consider yourselves warned, Sox fans.

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